Keywords are exactly what they sound like – tools that, when used correctly, can unlock the doors of your online content to visitors from around the world. However, when website keyword analysis is used incorrectly, search engines (and thus most web users) can’t find your company’s online presence, keeping your products, services, and important information hidden in digital exile.
Website keyword analysis that takes into account every relevant algorithmic update from Google and other popular search engines is vital to the success of your business, both on-and offline.
Our website keyword analysis process involves:
Exploration of what makes your business unique: Your products and services are driven by the needs of people; your website needs to do the same. We meet with you to find out what makes your business and your target audience(s) unique. Learning how you alleviate your customers’ pain points enables us to uncover the keywords that will be most effective.
Data-driven identification of important keywords: What makes a good keyword? High search volume and low competition. By providing important data about these factors, website keyword analysis tools aid in the discovery of crucial keywords for your website.
Strategy for leveraging your keywords: With hundreds of potential keywords in hand, we’ll work with you to determine which ones best fit on each page of your website.