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Work

Our Marketing Work

“You can’t be all things to all people.” This conventional wisdom applies in most situations, but we think marketing is an exception to that rule.

Two decades of experience have shown us that good marketing is a comprehensive endeavor, and all tactics need to be integrated, complementary, and working toward a consistent goal or objective. Typically serving as the outsourced chief marketing officer for our clients, IMPACT is a single point of contact for all marketing approaches, vetting the hundreds of promotional opportunities you encounter throughout the year, and guiding your strategic marketing.

Our experience spans dozens of industries and hundreds of clients, but we’ve selected a subset of select clients to give you a feel of the types of services we typically provide. These examples represent multiple industries, including professional services, software, commercial construction, and restaurants.

KinderMender

Marketing Proves Integral to Pediatric Center’s Growth Spurt

Desiring to break the mold of the stuffy, scary doctor’s visit, Dr. Keyvan Rafei founded KinderMender, a full-service, walk-in pediatric center in Columbia, Md., in 2011, placing the focus on families. Thanks to a congenial atmosphere and an open, honest rapport with patients, KinderMender swiftly grew to include a Laurel location in 2013, followed by a Timonium clinic in 2017 – and IMPACT Marketing was there for every milestone.

McHale Landscape Design

Landscaper Seeks to Showcase its Strong Roots, Stellar Service

For more than 35 years, McHale Landscape Design, a residential landscape architecture company and design-build firm, has delivered extraordinary gardens, pools, and additions to homes throughout the greater Washington–Baltimore metropolitan area and Maryland’s Eastern Shore. McHale sought the assistance of IMPACT Marketing, who had provided the firm with marketing strategies and ad design for many years, to help its website grow and thrive.

Chesapeake Irrigation & Lighting

“PUT ALL MARKETING ON HOLD – WE’RE GETTING TOO MUCH WORK!”

For over 35 years, Chesapeake Irrigation & Lighting has reinvigorated home gardens and corporate landscapes throughout Annapolis, the Greater Baltimore area, and along the Eastern Shore, thanks to a dedicated team with more than 200 years of cumulative experience. In 2015, the company determined that its website was in need of urgent revitalization. IMPACT Marketing & Public Relations was called in to spearhead the maintenance.

Orinoco Coffee & Tea

New Bags Stir Up Interest at Local Coffee Roasters

Over the course of four generations, Orinoco Coffee & Tea has perfected its handcrafted, custom-roasted specialty coffees by sourcing the highest-quality beans from the world’s finest production regions. Since 2015, IMPACT Marketing has helped these experts market their various products to the community at large. When the time came for a brand refresh, the roasting experts once again reached out to our team. We started by spearheading a packaging redesign, inspired by the company’s colorful coffee-making roots.

Focus Telecommunications

 Hold the Phone! IMPACT Helps Call Center Reconnect with its Brand

Founded in 1987, the family-owned and operated Focus Telecommunications literally wrote the book on telephone answering service protocol. Today, they offer call center solutions to various markets, including property managers, healthcare providers, service companies, small businesses, and more. Seeking some strategic assistance with their digital marketing, they dialed up IMPACT, and we answered the call.

Howard County Chamber of Commerce 

Branding, Redesign Establish Clear ‘Vision’ for County Institute

Founded in 1969, the nonprofit Howard County Chamber of Commerce is charged with providing members of the local business community with advocacy, timely information, and opportunities to connect with business leaders, political decision makers, and each other. While charting a course for their three-year “Vision for 2020” plan, the Chamber set out to eliminate all confusion in its messaging and marketing, while attracting the participation of young professionals. IMPACT was brought on board for brand development, including a website redesign overhaul.

Rivermist Pet Lodge

IMPACT Unleashes Pet Lodge’s Pay-Per-Click Potential

Rivermist Pet Lodge – Maryland’s premiere dog and cat boarding facility – offers a picturesque home away from home for pets, peace of mind for their owners, and many other services, including manners training, pet spa options, and much more. Looking to retrieve more results with their Google Ads campaigns, the facility asked IMPACT if we’d play ball.