Little ol’ IMPACT has done it again.

In 2025, our team will celebrate 20 years of phenomenal digital marketing. That’s two decades of helping businesses grow, navigating industry shifts, and, yeah, even surviving the occasional global crisis (looking at you, 2020).

As this milestone year gets fully underway, our team is honored to announce another huge achievement: IMPACT Marketing has officially been named a Google Premier Partner.

That’s right—our small but mighty team of 15, working remotely from Maryland for five years and running, is now in the top 3% of all Google Ads agencies in the U.S.

It’s worth mentioning that we’ve been a Google Partner since 2018—steadily climbing the ranks, proving our expertise, and optimizing campaigns. Now, in our 20th year, we’ve reached the highest tier of Google partnership.

What Does It Mean to Be a Google Premier Partner?

Google Premier Partner status is a big deal, but let’s make a few things clear right off the bat:

• We don’t get commissions.
• We don’t earn trips.
• We don’t receive exclusive ad credits.
• We are not a sales tool for Google.

What we are is a team of expert consultants who use Google Ads to drive real results for our clients. Google doesn’t reward Partners for selling their products—it recognizes us because we use them well. Believe it or not, we often find ourselves at odds with Google reps, but that’s a story for another day.

Google doesn’t just hand out Premier Partner status. It’s not a participation trophy or a customary pat on the back. Out of hundreds of thousands of agencies, only the top 3% earn this badge. This distinction is reserved for agencies that meet rigorous performance standards and consistently drive outstanding results for clients.

As a Google Premier Partner, IMPACT receives:

• Exclusive access to Google insights and tools to optimize client campaigns.
• Priority support and early access to Google product betas.
• Additional resources to keep our team (and our clients) ahead of the curve.

One of the most valuable perks of Premier Partner status is enhanced access to Google personnel. If you’ve ever tried to resolve an issue with Google Ads, you know how frustrating it can be—endless loops, inconsistent advice, and a different representative every time you call.

As a Premier Partner, we move to the front of the line. We don’t just have access to Google reps—we have faster connections allowing for quicker problem resolution and more informed decision-making.

Most importantly, it means our clients can be confident they’re working with a top-tier agency that Google recognizes as an industry leader.

Why Partnership Matters—Particularly in 2025

If you’ve been following IMPACT throughout the years, you know we aim big. After 10 years of business, we outgrew our first office, expanded our services, and carved out a reputation as an agency that “gets to the point” and puts clients’ needs above all else.

But the last decade hasn’t been without its challenges. We not only navigated the COVID-19 crisis, acting swiftly and determinedly to maintain quality control and deliver results for our clients, but we also continued to adapt to the ensuing economic downturns and evolving customer behaviors. In the midst, we established our company as the go-to agency nationally for pet care marketing; a niche that has grown exponentially to become our flagship specialty.

In short, we not only survived—we thrived.

“This team truly could not be more stellar, and our new Premier status comes at such a fitting time coincident with our 20th anniversary,” said company president, Duane Carey. “The comment I hear over and over again from clients is ‘everyone on the team is so great – no matter who I talk to, they always figure out the answers, do so with incredible speed, and always are so nice’; that is precisely what has gotten us to age 20 and precisely why Google now counts us in such a small and elite category – the team is simply the best.”

Now, as we celebrate 20 years in business, achieving Google Premier Partner status is not just an honor—it’s a testament to our team’s dedication, expertise, and relentless drive to deliver big results for our clients.

So, What’s Next?

Being a Google Premier Partner isn’t just a title—it’s an opportunity. We look forward to the chance to offer clients cutting-edge strategies to help them stay ahead. Every day, we pursue ever-stronger results in lead generation, conversions, and ROI. Our continued commitment will be helping your business grow—whether you are rocking it in the pet care industry, home services, health care, or beyond. We’ll support that growth with a strong commitment to AI and other leading-edge technologies and tools while continuing our very unique approach as a marketing firm that leverages macroeconomic data and trends to make your lead generation as efficient and smart as possible.

The last 20 years have gone by fast. We’ve come a long way. And we’re proud to say we’re just getting started.

Thanks to our amazing team and tremendous clientele for making it an amazing ride.