It’s 2025. Do you know who’s managing your Facebook account?
Let’s conduct a quick experiment.
First, go to your company’s Facebook page.
Under your profile name and photo, click “About.”
From there, click on “Page Transparency” and then “See All.”
This allows you to view the people authorized to manage your page and their whereabouts.
Who’s listed?
Anyone you don’t know?
Any, say, overseas countries?
Outsourcing can be a fantastic way to scale operations—when it’s done transparently and securely. If your marketing company is shipping your work overseas without your knowledge, however, that’s not just a breach of trust; it’s a recipe for disaster.
We’ve seen it happen. Behind the scenes, some marketing agencies quietly add team members in countries like Pakistan, the Philippines, or elsewhere to handle tasks like content creation, social media management, and account maintenance. Again, while there’s nothing inherently wrong with outsourcing, it’s the lack of transparency that should raise serious red flags.
Who’s Managing Your Accounts?
Think of it this way. Would you hand over your house keys to a stranger without even asking their name? That’s essentially what happens when agencies outsource your work overseas without your knowledge. You have zero idea who is posting content on your behalf, handling your sensitive data, or accessing your accounts.
Even worse, what happens to the information they can see? Could it be sold? Shared with less-than-savory “friends”? Used for purposes you’d never approve of? These are questions worth asking. These are questions you need answered.
The Security Risks of Overseas Outsourcing
When you trust an agency to manage your marketing, you’re likely giving them access to:
- Social media accounts
- Google Ads and Analytics
- Client databases
- Even confidential brand strategies
If these tasks are being outsourced overseas without your knowledge, here’s what could go wrong:
- Data Theft: To start with, you don’t know if the systems overseas are secure. Are they using personal devices or unsecured networks to access your accounts? Without proper safeguards, your sensitive data could be at risk of theft or unauthorized distribution.
- Compliance Issues: Depending on your industry, outsourcing work overseas could very well violate regulations like GDPR if your data is mishandled. If your marketing company isn’t upfront, they could leave you vulnerable to legal penalties.
- Lost in Translation Turmoil: The person posting your content may not understand your brand voice, your audience, or even cultural nuances. A single misstep could damage your brand’s reputation, alienate your audience, or worse, go viral for all the wrong reasons.
- Account Vulnerabilities: If your account credentials are being shared with multiple unknown users, you increase the chances of unauthorized access or even hacking attempts.
Transparency Is the Key
Many companies build successful, ethical models with global teams. The difference? Everyone is on the same page. Here’s what to look for in a transparent marketing company:
- Clear Communication: Your collaborators should tell you if and when work is outsourced, where it’s going, and who, specifically, is handling it.
- Security Measures: Trustworthy professionals will outline their protocols for safeguarding your accounts and data.
- Consistent Quality: Your marketing company should also ensure that outsourcing never compromises the quality of the work being delivered.
How to Protect Yourself
If you suspect your marketing company is outsourcing your work overseas without telling you, take the following steps to safeguard your business:
- Ask Questions: Don’t be shy. Ask your marketing company directly if they outsource work and request details about where and how. Make it clear you expect to be informed of any outsourcing arrangements.
- Monitor Account Access: Regularly review who has access to your accounts. Remove unused users and enable two-factor authentication. As we just mentioned, viewing the managers on your Facebook account is a snap.
- Consider Alternatives: Partner with a marketing company that keeps all operations in-house or is fully transparent about their outsourcing practices.
Why All of This Matters
Your marketing represents your brand. The content, ads, and strategies deployed on your behalf should reflect your values, voice, and professionalism. If you don’t know who’s behind the scenes, you risk losing control over how your business is perceived. Worse, you could unknowingly expose your data to significant security risks.
Secrecy is no way to handle a business partnership. Trust is the cornerstone of a solid, successful agency relationship. If your marketing company can’t give you clear answers about who’s handling your accounts and how they’re protecting your data, it may be time to reconsider the partnership.
And we know you’re wondering: No, we absolutely do not outsource our work overseas – for all the reasons cited above.
