Lately, we’ve been hearing from clients who received emails from salespeople claiming to be connected to Google — or at least strongly implying it. 

Some use subject lines like “Google Connect,” suggesting official business, or say the recipient “expressed interest” in Google Ads. In most cases, neither is true. 

Don’t be fooled: these third-party sellers are not affiliated with them in any official capacity — no matter how polished their email might sound. 

The Promises Sound Familiar (and That’s the Red Flag) 

These emails tend to follow the same recipe: 

• Promises for top-of-page positioning. 
• Claims of special access or insider relationships. 
• Language suggesting you “expressed interest” or “reached out.”  
• Budgets that sound suspiciously low. 

One recent example we’ve seen included a Google Ads budget of “up to $150 per month.” 

$150!!! 

To be blunt, a $150/month Google Ads budget for a competitive local service business is not realistic — especially not for something like a pet resort in a large metro area. That number isn’t based on strategy, market conditions, or real cost-per-click data. It’s designed to sound approachable. 

So, what almost always happens next? Well…  

• The budget “needs to be increased” (and increased, and increased) to see results. 
• Poor performance is blamed on limited ad spend. 
• The original pitch quietly changes. 

Presenting “up to $150/month” as a viable Google Ads strategy is, at best, misleading. 

There Is No One-Size-Fits-All Google Ads Budget 

We want to be crystal clear: There is no universally correct amount to spend on Google Ads. The right budget depends on factors like: 

• Your location and level of competition. 
• The services you offer. 
• Actual search demand in your market. 
• What keywords truly cost where you operate. 
• Your goals (visibility vs. lead volume vs. growth). 
• Any budget recommendation that comes before this kind of analysis is guesswork. And that’s exactly where these cold outreach emails fall short. 

What a Legitimate Google Ads Conversation Looks Like 

A real Google Ads partner doesn’t start with a dollar amount. They start with questions. 

A legitimate conversation includes: 

• An explanation of competition and cost-per-click. 
• A discussion about realistic expectations. 
• Tradeoffs between budget, volume, and efficiency. 
• Transparency about what Google Ads can — and cannot — do. 

At IMPACT, it all starts with analysis. Budget recommendations come after we understand the market, not before. Sometimes it’s modest. Sometimes it isn’t. But it’s always grounded in data — not a sales script. 

A Final Word on Unsolicited Sales Emails 

We’ve said it before—unsolicited sales emails should always raise a red flag. If someone is emailing or calling you out of the blue to sell advertising, it’s almost always in their best interest for you to spend money, and rarely in yours. 

The Bottom Line 

Google Ads can be an incredibly effective channel when carried out appropriately. But like most things in marketing, there are no shortcuts — and no magic numbers. 

If an email claims… 

• You expressed interest when you didn’t 
• They’re somehow “connected to Google” 
• You can meaningfully compete with $150/month 

…hit DELETE and move on!  

If you ever want a second opinion on a pitch like this — or help understanding what a realistic Google Ads strategy should look like for your business — we’re always happy to chat.