Lights… Camera… Verification!
Google is once again changing how they want you to verify your business. Video is now the name of the game. And an informative, illustrative video that follows their exact parameters is what they want.
When it comes to building trust and visibility online, your Google Business Profile (GBP) is one of the most powerful tools available. However, getting it verified—especially using video—can occasionally feel like “Mission: Impossible.”
Google’s video verification process is designed to confirm your business’s legitimacy, but it can be somewhat tricky if you’re uninitiated or unprepared.
What Is GBP Video Verification, anyway?
GBP video verification is one of the methods Google uses to confirm that your business operates at its listed location. It involves creating a short video—in one continuous take—that provides visual proof of your company’s legitimacy.
Videos typically must feature your business’s signage, interior layout, equipment, surrounding areas, and proof of management (i.e., access to employee-only systems).
Since this process is key to activating your GBP and appearing in local search results, getting it right is paramount (if not always speedy).
Here’s what we suggest:
- Use Your Smartphone
Google prefers videos shot on a smartphone. Why? Because modern mobile devices are equipped with GPS data and other features that make it easier for Google to verify your video’s authenticity. So, stick with your phone. It’s faster, simpler, and—at the end of the day—what Google wants and expects.
- Sign In First
Before you hit record, double-check that you’re logged into the correct GBP account. If you record the video while logged into another Google account, it could complicate or delay the verification process. Stay signed in and follow the prompts for uploading directly to GBP.
- Use Cellular Data When Moving Outdoors
This is a big one. If your verification requires you to enter and exit your building and facility, be sure to switch off your Wi-Fi and rely only on your phone’s cellular data. This prevents your connection from dropping as you move between networks, ensuring uninterrupted recording and upload.
- Follow the Instructions to the Letter
Google provides specific directions for GBP video verification, including what to film, how long your video should be, and when it should be completed. Straying from these guidelines—whether by accident or oversight—may result in rejection. Read the instructions carefully and strive to execute them precisely. Note: video length is key. Videos submitted for verification should be at least 30 seconds long. Videos 1-2 minutes in length are ideal.
Bonus Tip: Be Prepared for Multiple Attempts
Even Spielberg and Spike Lee go back for reshoots, sometimes. You may have followed every step perfectly, but don’t be surprised or discouraged if your verification isn’t accepted on the first go-around. We’ve found that it can take multiple attempts to get it just right. Review your video after each attempt to ensure it aligns with Google’s requirements, and – if necessary – try, try again.
Why GBP Video Verification Matters
Completing your GBP video verification unlocks a host of benefits, including:
- Improved local SEO, helping nearby customers find you faster.
- Enhanced credibility, as verified profiles appear more trustworthy. Also, by going the extra mile, you differentiate your business from others who haven’t made videos.
- Expanded access to GBP features like responding to reviews, sharing posts, and updating business details.
- Reduced fake listings on Google Maps, as your physical presence is now clearly documented.
A successfully verified profile gives your business a competitive edge in local search, making this process well worth the effort.
GBP video verification might seem daunting, but with preparation, persistence, and these tips, you can unlock a world of opportunities for your business.
Have questions or need assistance? Reach out to our team, and we’ll help you navigate the process to get your business verified and thriving online.
