IMPACT Makes New Strides with Move Forward Marketing Merger

Feb 16, 2022

COLUMBIA, MD – IMPACT Marketing & Public Relations today announced its acquisition of small business consulting firm Move Forward Marketing.

Previously based in Woodbine, MD, Move Forward Marketing was the brainchild of owner and lead strategist Traci Spiegel. Together with Director of Operations Lisa Brousseau, the two-person powerhouse provided strategic writing, art direction, logo design, and web development for a diverse client roster that included assisted living homes, architectural firms, and physical fitness, among others. The firm celebrated its 10th anniversary in 2021.

Following years of collaboration and success with IMPACT, the firms merged in February 2022, broadening the duo’s collective reach, and increasing its value exponentially. The full crew hit the ground running and is already doing big things for all IMPACT clients.

“I’ve known Traci and Lisa for several years. Not only are they good friends, but they are consummate marketers who have literally changed their clients’ lives with meticulous attention to detail and unparalleled positivity,” said IMPACT president Duane Carey. “I can’t wait to show clients what we will be able to achieve with their talent and tenacity on board.”

After majoring in marketing at Penn State, Spiegel worked for 16 years managing brands such as McDonalds and Marriott at large ad agencies, before going client-side to manage Discovery Channel and Science Channel marketing. As Director of Strategic Marketing for IMPACT, she optimizes branding, lead generation, public relations, and digital solutions for our clients.

Brousseau, a Clemson University grad, led email marketing campaigns for Move Forward’s clients while executing data tracking for the firm’s digital marketing efforts. A self-professed “life-long learner,” IMPACT’s new Digital Marketing Specialist aids clients via the implementation of SEO, digital ads, data analytics, and more.

“Lisa and I are thrilled to join forces with IMPACT. This team has been so welcoming since the word ‘go,’ and we look forward to making clients’ lives easier while growing their brands and their online presence,” Spiegel says. “I’ve always believed that while small businesses may not have the resources of a large business – the same strategic principles apply to both. Marketing and strategy are the key, and together with IMPACT, we hope to help every campaign we touch move not just forward, but well beyond their expectations.”

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About IMPACT Marketing & Public Relations

IMPACT is a full-service marketing and public relations firm serving clients throughout the country. Specialties include marketing strategy, digital marketing, web design/development, search engine marketing, graphic design, media relations, community outreach, social media marketing, and association management. The growing firm is proud to have won many accolades for its client websites, marketing campaigns, writing, and pro-bono services. Learn more at

IMPACT Marketing & Public Relations, LLC

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