COLUMBIA, Md, December 15, 2020 – IMPACT Marketing & Public Relations won the Public Relations Society of America’s (PRSA) Best in Maryland award for its website work with Maryland-based security vendor, Secom, LLC. This is IMPACT’s third time winning the prestigious award. It also won unprecedented back-to-back honors in 2013 and 2014.
Secom has experienced a 20% increase in sales since the site’s launch.
Secom partnered with IMPACT to design and develop a brand-new site in hopes of improving credibility, boosting sales, and improving customer satisfaction in the midst of a drastically changing industry.
After evaluating Secom’s existing SEO, copy, and user interface, and analyzing the search behavior of competitor sites, IMPACT recommended significant strategic pivots.
While design was critical, the site needed to transcend appearance and further Secom’s credibility as a provider. Video case studies of Secom’s top clients were implemented, while new content was structured around relevant, high-search volume keywords and phrases to improve SEO. Keyword-driven blogs were organized into three key categories aligning with target markets, and additional SEO best practices were incorporated to achieve desired results.
Finally, three landing pages were dedicated to converting traffic generated by Google advertising campaigns, increasing the quantity and visibility of contact forms.
Secom’s sales have remained strong throughout 2020 despite the COVID-19 pandemic and the company is on track to have even higher revenue this year than in 2019.
“We can’t say enough about the team at IMPACT Marketing,” said Secom founder and president, Mike Toomey. “Their ‘no BS’ input and marketing guidance has made a huge difference for Secom, and the amazing website they helped us develop continues to generate new and exciting leads for our company.”
IMPACT was awarded the PRSA’s top website honor during a virtual gala on Dec. 10.
For more information, visit www.impactmarketing.net or call 410-312-0081.
About IMPACT Marketing & Public Relations
IMPACT is a full-service marketing and public relations firm serving clients along the country. Specialties include marketing strategy, digital marketing, web design/development, search engine marketing, graphic design, media relations, community outreach, social media marketing, and association management. The growing firm is proud to have won many accolades for its client websites, marketing campaigns, writing, and pro-bono services. Learn more at https://impactmarketing.net/ .
ABOUT SECOM, LLC
Secom, LLC, is a top-rated security company in Maryland and Virginia that draws on more than 50 years of design, implementation, and service experience to provide state-of-the-art solutions to small businesses, commercial properties, and Federal, state, and local government agencies in 22 states across the country.
Unlike other commercial alarm companies, Secom’s open architecture approach ensures clients are never saddled or sidelined by proprietary equipment or software, and the company readily services integrated systems installed by other vendors. Secom proudly provides support for any security system within a four-hour radius of its Columbia, Md., and Virginia Beach locations.
President, IMPACT Marketing & Public Relations