How to Successfully Launch an Email Newsletter
You’ve got mail. E-mail marketing is fairly easy, effective, and inexpensive when compared to other forms of marketing. However, there...
Cashing In His Chips
Self-made magnate gives up accounting, goes nuts, gets new Mission©, and rediscovers joy With the economy sinking toward the Great...
3 Tips to Increase Facebook Engagement
Your company is one in a million, right? On Facebook, it’s actually one in 50 million. The good news is that – according to this article –...
5 Social Media Tips for Professional Services Firms
If you’re in the professional services industry, your business’ online existence is almost as important as its physical existence. Do you...
Top 5 Social Media Changes You Need to Know
One of our mottos here at IMPACT is, “You do what you do best – we’ll handle the marketing.” Beyond the day-to-day implementation of...
How the “Deadpool” Marketing Campaign Slayed the Status Quo
For the second weekend in a row, Deadpool – Marvel Comics’ cult favorite antihero – turned the box office on its ear with its self-titled...
What are Facebook Custom Audiences?
We’ve all been a victim of an irrelevant Facebook ad – but don’t be the advertiser behind one! Let’s say you’re a single female who’s...
4 Ways Businesses Can Maximize Twitter’s Expanded Character Limit
UPDATE: On The Today Show on March 18, Twitter's CEO dispelled rumors about Twitter's expanded character limit. The 140 characters are...
Three New Facebook Features: What to Look for in the New Year
Every time I update the Facebook app on my iPhone, I read the same description: “Thanks for using Facebook! To make our app better for...
What is PPC Marketing
Pay Per Click (PPC) marketing is an internet advertising model in which ads are shown on the Search Engine Results Pages (SERPs) when...
Top 3 Last Minute Christmas Marketing Ideas
“What happened to November? Was I even awake during October?” Another year has passed you by and it’s already time to start...
How to Prevent Website Hacking: 4 Steps to Success
This is the final post in a four-post series about how to prevent website hacking. "The general who wins the battle makes many...
Top Three Tips for Using Google+ to Build SEO
Last week, Google announced changes to their social media platform, Google+. Does your business have a Google+ page? It should – even if...
3 Questions to Help You Navigate the Website Hosting Industry
11 Top Google Analytics Metrics for Your Business
Now that you’ve completed your on-page SEO work, how do you know if it’s working? Now is when analytics monitoring comes into play....
4 Ways to Use Snapchat for Business
Not a millennial? You’re probably wondering, “What’s Snapchat? Is it that provocative messaging app my kids were talking about a few years...
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