How to Save Readers’ Time, Part Two
Are you planning to take a road trip this summer? If so, do you look forward to making a wrong turn? How about getting lost in the middle...
Using LinkedIn as a Social Media Marketing Tool
Since its launch in 2003, LinkedIn has served as the go-to social network for business professionals. It provides a place for users to not...
How to Save Readers Time When Writing About Time
Among a reader's considerations, time is tops these days. The average reader (or skimmer - let's keep it real) has mere seconds a day to...
Keywords and SEO – Part 2
Now that you know what keywords are, your next question may be this: "How do I determine the keywords that will make my website appear in...
Not Available in All Locations
Announcer: "Not available in all locations" Me (yelling at radio): "Then why the hell are you advertising it? If it's not available...
The ABCs of Brevity
In keeping with my KISS theme, I'll skip a summary of my previous post and jump right into a new concise writing tip for Twitter,...
What Can Facebook Do?
Facebook is one of the most recognizable social media platforms. Facebook blew up on the internet in late 2008, crushing its main...
Best Practices for Marketing on Facebook
Updated August 30, 2022 Creating a Facebook page for your brand is crucial. Not only is a Facebook page great for SEO purposes, but also...
Keywords and SEO – Part 1
As I mentioned in my last post about SEO for your business , keywords drive everything in SEO. Keywords are the phrases that you use to...
Keep It SHORT, Stupid
In recent years, digital marketers of all physical statures have been forced to acknowledge one thing: short is in. Sadly, we've exhausted...
Which Social Media Platform is Best for Your Business?
Social media can be overwhelming for many business owners. In our project manager's last post, we got a glimpse as to why social media is...
The New Word of Mouth Marketing
When your friend tells you about a company they like, do you trust them? 78% of people trust peer recommendations of a company (source:...
What is SEO?
Unless you've been living under a rock, you know how popular abbreviations are in today's world. The world of internet marketing is no...
The cobbler’s kids finally have shoes.
It's true. Although we advise our clients to engage in content marketing - and most of them outsource those tasks to us - we've busily...
IMPACT Marketing & Public Relations, LLC
Want to chat? Please leave us your info
and we will get back to you ASAP!