Back to Basics: How to Use Hashtags on Twitter
#CatLover #BusinessMeeting #PumpkinSpiceLatte You know a hashtag when you see one. Yet almost every time I see my grandparents, they ask...
Why Your Business’s Website is 30 Seconds Away from Getting Hacked
This is the first post in a four-post series about security risks related to website hosting. Imagine owning a store where people are...
The VW Diesel Scandal: Why it Matters to Marketers
Business Owners: What’s your Unique Selling Proposition (USP)? Think before you answer. How you respond to this query will do more than...
10 Best Practices for On-Page SEO Success
In my last post , I talked about tools and techniques for generating a keyword list for your organic Search Engine Optimization (SEO)...
Why We Like AND Dislike Facebook’s Dislike Button
Completely disagree with Game of Thrones winning Outstanding Drama Series at the Emmy Awards this year? Want to tell your friend that...
Website Copywriting: 3 Reasons to Wipe Out “At/We”
Think fast—what do velociraptors, Vesuvius citizens, and vintage cell phones have in common? They were all wiped out. If I get my way,...
Facebook Advertising 101: Ad Goals, Targets, & Pricing Options
Have you read our blog post about the top three Facebook FAQs? To recap, the three most common questions we hear are: Will Facebook be...
6 Secrets to Online Event Marketing
Hosting an event nowadays involves a lot more than simply mailing out Save the Dates and ornate invitations. Social media, email...
5 Marketing Truths They Don’t Teach You in Business School
Every time I hear another horror story about the burden of debt that’s been placed on the shoulders of my Millennial peers as a result of...
Everything I Know About Business, I Learned from my Dad
Well, maybe not everything, but all of the important stuff. Dave Carey was a bit of a wild child who, as a teenager, was busted for taking...
How to Name Your Business
I considered calling this post “Most New Business Names Suck...Make Sure Yours Doesn’t,” but sometimes that much bluntness can be hard to...
Marketing Writing 101: Turning Features into Benefits
Steamy weather means summer is here to stay, but those Target aisles stocked with notebooks and pencil sharpeners imply otherwise. Is it...
Top 3 Frequently Asked Questions about Facebook
As a small business owner, you are well aware that social media – and especially Facebook – has revolutionized the business world. There...
5 Life Hacks for Simplifying Social Media
It’s easy to spend hours on end scrolling through your News Feed, reading lengthy statuses and “liking” photos of people you haven’t seen...
The 10-Letter Secret to Content Marketing Success
Want to know the one thing that will make all of your content marketing efforts successful? C-O-N-N-E-C-T-I-O-N Connection is the secret...
Why You’re Not Really #1 in Google – Using Incognito Windows For SEO
When meeting with new clients for website or SEO work, we often surprise them when we tell them where their website is really ranking for...