A pet parent finds your facility during a Saturday morning Google search. They have a trip coming up, a dog who has never been boarded,...
Do Online Reviews Matter? In Pet Care, They’re the Tour Before the Tour
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How to Structure Your Multi-Location Facebook Pages for Local Trust and Bookings
Multi-location pet resort operators often end up with disconnected Facebook pages, inconsistent business information, and reviews tied to...
Don’t Wait for the Phone: How Proactive Outreach Books More Holiday Stays
The holidays are the busiest stretch of the year for dog boarding — and the least forgiving. Miss the window? There isn't another...
Owning Your Digital Real Estate: The Case for Google Ads Brand Campaigns
by Coke Carey TL;DR Google Ads brand campaigns help businesses protect high-intent branded searches, control messaging,...
SEO for Pet Resorts: How to Get Found by Pet Parents Who Are Ready to Book
Most pet resorts don't struggle because they lack quality. They struggle because pet parents never find them in the first place. When...
Quality Score Explained: Does It Matter and Why?
by Jelica Domanovic TL;DR Quality Score is Google's diagnostic measure of ad quality and relevance — and it directly influences how much...
Google Ads Call Recording Settings Have Changed — Here’s Why It Matters
by Terri Hesse TL;DR On July 1, Google Ads accounts with unselected call recording settings automatically defaulted to "Yes." The...
Why More Pet Care Businesses Are Offering Financing for Dog Training
A motivated pet parent calls about training. The need is real. The intent is there. Then the price comes up — and the conversation...
LSAs for Pet Care: What They Can Do — And What They Can’t
We field a lot of questions about Local Service Ads. Our honest answer? LSAs can have a real but limited role in a well-structured pet...
PMax for Pet Care: When It Works (and When It Doesn’t)
Performance Max campaigns can improve visibility and expand reach across Google’s full network — but they’re also one of the easiest...