Writing a news release? Want people to actually read it? Take a few lessons from the tabloids with these three tips. Yes, seriously. (1)...
3 News Release Writing Tips Ripped from the Tabloids
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3 Tips to Increase Your Twitter Followers
We’ve shared best practices for Facebook, but did you know over 500,000,000 tweets are sent each day? If you believe Twitter is one of the...
Email Marketing 101: 5 Ways to Avoid a Spam Filter
Nobody likes rejection. But unfortunately, your carefully crafted emails are rejected by spam filters and firewalls, sometimes without...
Crappy Marketing? It Depends
Sometimes the most subtle change can have enormous marketing impact. Today's example is one that every man has contemplated at least once....
How to Save Readers’ Time, Part Two
Are you planning to take a road trip this summer? If so, do you look forward to making a wrong turn? How about getting lost in the middle...
Using LinkedIn as a Social Media Marketing Tool
Since its launch in 2003, LinkedIn has served as the go-to social network for business professionals. It provides a place for users to not...
How to Save Readers Time When Writing About Time
Among a reader's considerations, time is tops these days. The average reader (or skimmer - let's keep it real) has mere seconds a day to...
Keywords and SEO – Part 2
Now that you know what keywords are, your next question may be this: "How do I determine the keywords that will make my website appear in...
Not Available in All Locations
Announcer: "Not available in all locations" Me (yelling at radio): "Then why the hell are you advertising it? If it's not available...
The ABCs of Brevity
In keeping with my KISS theme, I'll skip a summary of my previous post and jump right into a new concise writing tip for Twitter,...
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