We once made a Google Ad rep speechless. Let that soak in for a moment. During a check-in with one of our team members, the rep happened to notice that the names primarily linked to all accounts and essential logins … belonged to our clients. IMPACT’s expert chuckled and explained our company’s philosophy: Clients should...Read More
Is there any lingering doubt that a website is a company’s most critical marketing tool? Your website is the welcome mat at your door. It’s the first impression prospects will latch onto, and the source of information the majority of potential customers will reference before making a decision to buy a product or utilize a...Read More
Defining your company’s unique brand may be a little tricky. After all, simply defining “brand” to begin with is somewhat of a winding road. It has to be done, though. Before any marketing can begin – from ad placement to blogging to business cards, and beyond – you must clearly establish your company’s brand so...Read More
If it ain’t broke, don’t fix it. On the big list of famous last words, this old adage – along with “what you don’t know can’t hurt you” – should be at the top. You may not think of your website as “broken,” but without a comprehensive website audit, you could very well be leaving...Read More
Buyer (or marketing or customer) personas are fictional representations of your company’s ideal customers. They are based on actual data and market research detailing customer demographics and online behavior, along with measured conjecture regarding their personal histories, motivations, and concerns. Buyer personas ultimately help you understand current and prospective customers better. Doing this can help...Read More
Foreman vs. Ali. Batman v. Superman. Freddy vs. Jason… WordPress vs. Drupal! Hold up. WordPress vs. Drupal? Is this really what it’s come to? Can we not even develop websites without pitting the two most prominent content management systems against one another in a no-holds-barred, winner-take-all, beat the snot out of each other battle to...Read More
WordPress recently released its first major update in more than four years yet concerns still remain about the platform’s perceived history of vulnerabilities. And while WordPress has undoubtedly endured its share of hacks and attacks, it is far from alone. In recent years, the entire Internet has become a giant target for cyber criminals. Because...Read More
Not only do you have the wrong IMPACT, but you also likely have a scam on your hands. We have received dozens of emails from people inquiring about a program that purportedly offers “$480 twice weekly” to monitor Walmart employees for how they interact with customers. The various offers are sent by different “representatives” of...Read More
Brace yourself when launching a new website. Things are going to go awry. Whether it’s a typo, a broken link, or an alien invasion – website launches almost never go off without a hitch—even after the most thorough QA process. So make your peace with it, assemble a stellar support team, develop contingency plans, and...Read More
Google punishes scammer tactics, so beware of false promises, and protect your business with these tips to recognize and sidestep so-called SEO gurus. Has this ever happened to you? You purchase a DVD at a flea market for a movie that just arrived in theaters last week. It was only five bucks, though! And the...Read More
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