Here are some items for your information and consideration. We’re excited that Google announced that it will be giving credits to small- and medium sized businesses (SMBs) with existing Google Ads accounts. Here’s what we know: Google will provide $340 million in Google Ads credits available to all SMBs Credits will appear on the user’s Ads...Read More
We’ve made it through another week! It sounds like we will need to hunker down for at least several more weeks in most parts of the country, so I hope that you and your families & teams are settling into a nice routine. We are all getting a ton of resources and unsolicited advice in...Read More
On Thursday, March 26, two weeks after the pandemic was declared, our team of merry marketers sat down to happy hour and raised a drink to the phenomenal work we’ve accomplished in spite of current circumstances. Twelve local watering holes hosted the shindig – secluded corners of our individual homes where the drinks poured freely...Read More
There are only two types of companies during an economic shock. The weak businesses wither and die, while the strong gobble up market share. Which one are you, and what will you do about it? Obviously, we will experience an economic downturn in the coming months. Although the fundamentals of the American economy have been...Read More
We once made a Google Ad rep speechless. Let that soak in for a moment. During a check-in with one of our team members, the rep happened to notice that the names primarily linked to all accounts and essential logins … belonged to our clients. IMPACT’s expert chuckled and explained our company’s philosophy: Clients should...Read More
Is there any lingering doubt that a website is a company’s most critical marketing tool? Your website is the welcome mat at your door. It’s the first impression prospects will latch onto, and the source of information the majority of potential customers will reference before making a decision to buy a product or utilize a...Read More
Defining your company’s unique brand may be a little tricky. After all, simply defining “brand” to begin with is somewhat of a winding road. It has to be done, though. Before any marketing can begin – from ad placement to blogging to business cards, and beyond – you must clearly establish your company’s brand so...Read More
If it ain’t broke, don’t fix it. On the big list of famous last words, this old adage – along with “what you don’t know can’t hurt you” – should be at the top. You may not think of your website as “broken,” but without a comprehensive website audit, you could very well be leaving...Read More
Buyer (or marketing or customer) personas are fictional representations of your company’s ideal customers. They are based on actual data and market research detailing customer demographics and online behavior, along with measured conjecture regarding their personal histories, motivations, and concerns. Buyer personas ultimately help you understand current and prospective customers better. Doing this can help...Read More
Foreman vs. Ali. Batman v. Superman. Freddy vs. Jason… WordPress vs. Drupal! Hold up. WordPress vs. Drupal? Is this really what it’s come to? Can we not even develop websites without pitting the two most prominent content management systems against one another in a no-holds-barred, winner-take-all, beat the snot out of each other battle to...Read More
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