April 26, 2020

Weekly Client Update #4 During COVID Crisis

This is the second week that I’ve done this on Sunday and I think I’ll continue this way. It’s nice to first reflect on the week and be sure I’ve sifted through all the various things I’ve read and seen. Short email this week: Accounting for PPP Loans My peer group for marketing agency owners...
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April 17, 2020

Weekly Client Update #3 During COVID Crisis

I hope everyone has had a peaceful Easter, Passover, and Ramadan season in the midst of continued upheaval to most aspects of our lives. I’m sharing (with permission) some interesting data from one of our clients to demonstrate what we’re seeing, overall, in the realm of search: a) search is decidedly down for “luxury” purchases,...
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April 17, 2020

Weekly Client Update #2 During COVID Crisis

Here are some items for your information and consideration. We’re excited that Google announced that it will be giving credits to small- and medium sized businesses (SMBs) with existing Google Ads accounts. Here’s what we know: Google will provide $340 million in Google Ads credits available to all SMBs Credits will appear on the user’s Ads...
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April 17, 2020

Weekly Client Update #1 During COVID Crisis

We’ve made it through another week! It sounds like we will need to hunker down for at least several more weeks in most parts of the country, so I hope that you and your families & teams are settling into a nice routine. We are all getting a ton of resources and unsolicited advice in...
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April 14, 2020

Try These Top Team Building Activities While Social Distancing

On Thursday, March 26, two weeks after the pandemic was declared, our team of merry marketers sat down to happy hour and raised a drink to the phenomenal work we’ve accomplished in spite of current circumstances. Twelve local watering holes hosted the shindig – secluded corners of our individual homes where the drinks poured freely...
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March 16, 2020

How to Position Your Business to Grow Following This Virus-Induced Economic Shock

There are only two types of companies during an economic shock.  The weak businesses wither and die, while the strong gobble up market share. Which one are you, and what will you do about it? Obviously, we will experience an economic downturn in the coming months. Although the fundamentals of the American economy have been...
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February 24, 2020

Just Who Has Control of Your Business’s Essential Logins?

We once made a Google Ad rep speechless. Let that soak in for a moment. During a check-in with one of our team members, the rep happened to notice that the names primarily linked to all accounts and essential logins … belonged to our clients. IMPACT’s expert chuckled and explained our company’s philosophy: Clients should...
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October 24, 2019

What Contributes to the Cost of a Website Redesign?

Is there any lingering doubt that a website is a company’s most critical marketing tool? Your website is the welcome mat at your door. It’s the first impression prospects will latch onto, and the source of information the majority of potential customers will reference before making a decision to buy a product or utilize a...
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August 22, 2019

Give Your Company’s Unique Brand a Winning Personality

Defining your company’s unique brand may be a little tricky. After all, simply defining “brand” to begin with is somewhat of a winding road. It has to be done, though. Before any marketing can begin – from ad placement to blogging to business cards, and beyond – you must clearly establish your company’s brand so...
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June 27, 2019

Audit Your Website to Improve Reach and Generate Business

If it ain’t broke, don’t fix it. On the big list of famous last words, this old adage – along with “what you don’t know can’t hurt you” – should be at the top. You may not think of your website as “broken,” but without a comprehensive website audit, you could very well be leaving...
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