New modern web design trends emerge every year, helping businesses improve aesthetics, tell their stories more dynamically, and earn customer trust. Because of the sheer volume of design options that crop up, however, choosing those that are a good fit for your website can be a daunting, often overwhelming, prospect. To help, we’ve perused the...Read More
No pressure, but approximately 80% of your customers continue to rely on local search to find the information they need and determine what services and goods they’re going to purchase. Who will they find first – you, or one of your competitors? Search engines like Google turn to a number of different sources to gather...Read More
You say you’re new to this blogging thing and it’s freaking you out? We understand. It’s a daunting prospect being entrusted with a company’s digital success. But you’ve come to the right blog. In any given month, our team writes more than a dozen blogs – not only for ourselves, but for a roster of...Read More
If your website is not catering to mobile users, you’re missing out on a majority of your potential customers. Mobile usage is no longer an exception. In 2018, it is absolutely the rule. And playing by this particular rule requires all businesses, large and small, to implement responsive website design (RWD). Responsive design refers to...Read More
Google has never been shy about its position on website security, and recently upped the ante with its latest mandate regarding encryption. Starting with Chrome 68, set for release in July, 2018, Google will start marking all HTTP sites as “Not Secure.” If you haven’t been inspired to take action yet, listen up – this...Read More
These are probably three of the most misused words in the English language, but it doesn’t have to be this hard! Below is a simple method to remember when/how to use the right word, so that your credibility as a writer or subject matter expert does not needlessly suffer. Insure First and foremost, it’s almost...Read More
I can usually get through an entire day without feeling old, but when our new intern dropped the bomb on me that he was born right around the time I was tossing my high school graduation cap in the air, I felt more than a little deflated. During our casual debate about whether the branding...Read More
The time could soon come in which a publisher has no choice but to pay for its desired audience on Facebook. In late October, the Social Media giant launched a split feed experiment in six countries outside of the U.S. – Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia – that could mean bad news...Read More
Originally posted 12/22/17, updated 5/21/18 Like an elf under the cover of night, Google recently, silently, and somewhat secretly extended the length of its SERP snippets. SEO guru Moz first noticed the spike at the end of November. Yoast has gone so far as to update its plugin to allow for 320 characters instead of...Read More
Google My Business is like the Snoop Dogg (or is that Snoop Lion, or Snoopzilla?) of the Google-sphere. The online dashboard – which allows businesses and organizations to expertly manage their online presence – has changed identities so many times it’s easy to see how users could be confused. It all started as Google Local...Read More
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