The time could soon come in which a publisher has no choice but to pay for its desired audience on Facebook. In late October, the Social Media giant launched a split feed experiment in six countries outside of the U.S. – Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia – that could mean bad news...Read More
Originally posted 12/22/17, updated 5/21/18 Like an elf under the cover of night, Google recently, silently, and somewhat secretly extended the length of its SERP snippets. SEO guru Moz first noticed the spike at the end of November. Yoast has gone so far as to update its plugin to allow for 320 characters instead of...Read More
Google My Business is like the Snoop Dogg (or is that Snoop Lion, or Snoopzilla?) of the Google-sphere. The online dashboard – which allows businesses and organizations to expertly manage their online presence – has changed identities so many times it’s easy to see how users could be confused. It all started as Google Local...Read More
One day in 2016, after a solid 25 years spent retooling and reinvigorating franchises for real estate corporations and tutoring pioneers, Bob Muir went back to school. Since then, the “retired” businessman has been singing the praises of Howard Community College’s Customized Business Training program, a best-kept-secret that would be poised to make a...Read More
Your company or brand might use social media to engage with customers, gather positive reviews, enhance brand recognition, and foster word-of-mouth marketing. But is your brand properly responding to negative reviews and comments? It may be difficult to take negative feedback head-on – but that’s exactly what you must do to maintain your brand’s upstanding...Read More
Any idea where those calls originated? Billboards, print ads, rack cards, commercials, postcard campaigns, and Pay Per Click (PPC) ads – your company attracts attention from so many different places online and out in the wild. Call tracking is an integral part of determining which efforts persuade prospects to reach for the phone. Contrary to...Read More
They probably should have been a little more specific. Quick. Can you name your company’s number one guiding principal? Can your employees? Is there one mantra that everyone in the firm can recite without a second thought? Let me tell you why ours is “What’s good for the client is good for us” and...Read More
You are a phenomenal writer, just ask your mother. But are you a mobile-friendly writer? Mobile usage has long surpassed desktop, and continues to grow at an exponential rate. But although more than 80 percent of consumers own a smartphone, many people continue to compose website copy using an outdated desktop point of view. Reconsidering your...Read More
We had to laugh at ourselves a bit with this one…. As every branding consultant and graphic designer knows, it’s a rare client who doesn’t ask “Can you make my logo a little bigger?” Or my other favorite, “what can we do to make it pop a little more?” We typically launch into a long...Read More
On July 26, Google once again expanded its efforts to seamlessly unify its mobile and desktop experiences with the announcement of three new features – Expanded Text Ads (ETAs), Device Based Bid Adjustments, and Responsive Display Ads. These developments, which were initially announced at Google’s Performance Summit in May and arrived in the wake of...Read More
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