by Erin Reiner | Jun 15, 2023 | Blog
Contrary to popular belief, your Google Business Profile is not a “set it and forget it” proposition. In today’s ever-changing digital landscape, establishing and maintaining a strong online presence for your business is vital. Your Google Business Profile (GBP)...
by Erin Reiner | May 10, 2023 | Blog
Digital verification is a hot topic these days. Plenty of recent headlines have focused on a social media SNAFU that almost single-handedly sunk the credibility of the blue verification checkmark offered by Twitter – and to some degree its equivalent on Facebook and...
by Erin Reiner | Mar 29, 2023 | Blog, Featured
IMPACT Marketing recently talked to longtime clients Wayne and Debi Cossentino, owners and operators of Howard County’s own Cossentino & Sons Remodeling and Design. The husband-and-wife team talked at length about the rewards and challenges of operating a...
by Erin Reiner | Feb 23, 2023 | Blog
Marketing is all about giving your target audience a clear picture of what you do and how it can benefit them. It’s hard to do when your website is littered with blurry video content that looks like it was shot inside a paper bag. Look, we all know video marketing is...
by Erin Reiner | Jan 24, 2023 | Blog
Another year, another round of Google updates. Or two. Or three… thousand. We’re exaggerating, but there’s no question that the platform has been instigating updates faster, fiercer, and more frequently in recent years – and 2023 looks to be no exception. That means...
