by impact2021 | Nov 3, 2021 | News
Duane Carey. owner and lead strategist of IMPACT Marketing & Public Relations will be speaking at the 2021 Pet Boarding and Daycare Expo in Hershey, Pennsylvania. His talk, “How NOT to Waste Money on Google,” will cover how the pet care industry spends...
by impact2021 | Aug 29, 2021 | Blog
Is a picture worth a thousand words? That’s how the saying goes, at least. One thing’s for sure, the right picture could be worth thousands of dollars to your company. This summer, Google rolled out image extensions for Pay-Per-Click (PPC) ads, allowing advertisers to...
by impact2021 | Jul 29, 2021 | Blog
For business owners who are just boarding the digital marketing train, differentiating between your SEOs and your SERPs, or CTRs and CPAs, can be a bit of a challenge. And you’ve likely heard terms like Search and Display. Those last two are particularly tricky...
by impact2021 | May 14, 2021 | Blog
Apple unveiled iOS 14 earlier this month, unleashing brand new emojis, cool new ways to unlock your phone while masked, and a tidal wave of controversy surrounding privacy policies. If you’re a small business currently running Facebook ads, you’ll want to pay close...
by impact2021 | Mar 18, 2021 | Blog
Update 5/25/21: Originally, we were anticipating the updates to launch in May, but Google has pushed back these updates to launch in mid-June. Google is launching another algorithm update this May that will include Core Web Vitals as a ranking signal. Simply put, core...
