The VW Diesel Scandal: Why it Matters to Marketers

Business Owners: What’s your Unique Selling Proposition (USP)? Think before you answer. How you respond to this query will do more than just inform your company’s next marketing campaign, it will define the future of your business…just ask Volkswagen (and the 11...

10 Best Practices for On-Page SEO Success

In my last post , I talked about tools and techniques for generating a keyword list for your organic Search Engine Optimization (SEO) efforts. Now that your list is complete, let’s learn about SEO best practices and what to do with the keywords on each page of your...

Why We Like AND Dislike Facebook’s Dislike Button

Completely disagree with Game of Thrones winning Outstanding Drama Series at the Emmy Awards this year? Want to tell your friend that article he shared from The Onion is supposed to be satire? Upset that Starbucks is getting rid of your favorite summer drink now that...

Website Copywriting: 3 Reasons to Wipe Out “At/We”

Think fast—what do velociraptors, Vesuvius citizens, and vintage cell phones have in common? They were all wiped out. If I get my way, there’ll be one more thing to add to that list: the “At/We” construction that is so pervasive in website copywriting. What is...