Audit Your Website to Improve Reach and Generate Business

If it ain’t broke, don’t fix it. On the big list of famous last words, this old adage – along with “what you don’t know can’t hurt you” – should be at the top. You may not think of your website as “broken,” but without a comprehensive website audit, you could very...

How to Create Amazing Buyer Personas for Your Business

Buyer (or marketing or customer) personas are fictional representations of your company’s ideal customers. They are based on actual data and market research detailing customer demographics and online behavior, along with measured conjecture regarding their personal...

Warding Off WordPress Vulnerabilities

WordPress recently released its first major update in more than four years yet concerns still remain about the platform’s perceived history of vulnerabilities. And while WordPress has undoubtedly endured its share of hacks and attacks, it is far from alone. In recent...

Walmart Secret Shoppers? You Have the Wrong IMPACT.

Not only do you have the wrong IMPACT, but you also likely have a scam on your hands. We have received dozens of emails from people inquiring about a program that purportedly offers “$480 twice weekly” to monitor Walmart employees for how they interact with customers....