These are probably three of the most misused words in the English language, but it doesn’t have to be this hard! Below is a simple method...
When to Use Insure, Ensure, and Assure
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Whippersnapper Makes Seasoned Marketer Feel Old (A Millennial’s Reactions to Super Bowl Ads)
I can usually get through an entire day without feeling old, but when our new intern dropped the bomb on me that he was born right around...
Why You Need to Pay for Facebook Advertising in 2018
The time could soon come in which a publisher has no choice but to pay for its desired audience on Facebook. In late October, the Social...
Your Meta Descriptions Are Not Long Enough (Anymore)
Originally posted 12/22/17, updated 5/21/18 Like an elf under the cover of night, Google recently, silently, and somewhat secretly...
Getting the Hang of Google My Business
Google My Business is like the Snoop Dogg (or is that Snoop Lion, or Snoopzilla?) of the Google-sphere. The online dashboard – which...
“Retired” Marketer Shines a Light on Howard Community College’s Hidden Gem
One day in 2016, after a solid 25 years spent retooling and reinvigorating franchises for real estate corporations and tutoring...
How to Respond to Negative Reviews: Dos and Don’ts
Updated Oct. 4, 2022 Your company or brand might use social media to engage with customers, gather positive reviews, enhance brand...
With Call Tracking, There’s No Such Thing as a ‘Wrong Number’
Any idea where those calls originated? Billboards, print ads, rack cards, commercials, postcard campaigns, and Pay Per Click (PPC) ads –...
A Millennial Said “Post it on Your Wall” and I Took it Literally…
They probably should have been a little more specific. Quick. Can you name your company’s number one guiding principal? Can your...
Engage Consumers With Mobile-Friendly Writing
You are a phenomenal writer, just ask your mother. But are you a mobile-friendly writer? Mobile usage has long surpassed desktop, and...
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