February 17, 2014

Keywords and SEO – Part 1

As I mentioned in my last post about SEO for your business , keywords drive everything in SEO. Keywords are the phrases that you use to tell the world, via the search engine, what your site is all about. Keywords give the clue as to what type of content or products are going to be...
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February 4, 2014

Keep It SHORT, Stupid

In recent years, digital marketers of all physical statures have been forced to acknowledge one thing: short is in. Sadly, we’ve exhausted ourselves by counting every word and every character on every piece of digital copy we produce. Our heads are just as full of numbers as they are of words. Pop Quiz: Can you...
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January 29, 2014

Which Social Media Platform is Best for Your Business?

Social media can be overwhelming for many business owners. In our project manager’s last post, we got a glimpse as to why social media is such an important tool for a business. So you know your company needs to be on social media, but now what? What platforms should you be on? Should you be...
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January 24, 2014

The New Word of Mouth Marketing

When your friend tells you about a company they like, do you trust them? 78% of people trust peer recommendations of a company (source: Erik Qualman, “Socialnomics”). And while word of mouth has always been valued, social media pushes this type of referral even further because, now, people can search for others’ reviews about a...
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January 13, 2014

What is SEO?

Unless you’ve been living under a rock, you know how popular abbreviations are in today’s world. The world of internet marketing is no different. There’s SEO, SEM, PPC, CTR, CPI, and many more. In my series of blog posts, I will try to de-mystify the basics of internet marketing. Let’s start with “What is SEO?”...
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January 6, 2014

The cobbler’s kids finally have shoes.

It’s true. Although we advise our clients to engage in content marketing – and most of them outsource those tasks to us – we’ve busily said “do as I say, not as I do.” We just haven’t had the time to write on our own behalf. I justified it for years, recounting the fact that...
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