We had to laugh at ourselves a bit with this one…. As every branding consultant and graphic designer knows, it’s a rare client who doesn’t...
Understanding Google’s Expanded Text Ads Trifecta
On July 26, Google once again expanded its efforts to seamlessly unify its mobile and desktop experiences with the announcement of three...
Why the Introduction of Pokémon Go Advertising Matters
Pokémon Go is sweeping the nation. Haven’t heard of it? Have you been living under a rock? Pokémon Go is a location-based...
Blogging – Where There Are Words, There’s a Way
Have you heard? Approximately 81% of America’s online consumers trust the information they read in blogs. I just read that in a blog post,...
Still Adjusting to Google’s New Ad Layout? You’re Not Alone
It was an unassuming Friday afternoon in mid-February when Google killed its right-hand side ads. Panic, as it does, spread swiftly...
Big screens, fast food, and some mad, mad Angry Birds marketing
The other night I came home to fast food boxes scattered across our kitchen table. Each was festooned with the image of a red, feathered...
How to Successfully Launch an Email Newsletter
You’ve got mail. E-mail marketing is fairly easy, effective, and inexpensive when compared to other forms of marketing. However, there...
Cashing In His Chips
Self-made magnate gives up accounting, goes nuts, gets new Mission©, and rediscovers joy With the economy sinking toward the Great...
3 Tips to Increase Facebook Engagement
Your company is one in a million, right? On Facebook, it’s actually one in 50 million. The good news is that – according to this article –...
5 Social Media Tips for Professional Services Firms
If you’re in the professional services industry, your business’ online existence is almost as important as its physical existence. Do you...
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