You’ve got mail. E-mail marketing is fairly easy, effective, and inexpensive when compared to other forms of marketing. However, there...
How to Successfully Launch an Email Newsletter
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Cashing In His Chips
Self-made magnate gives up accounting, goes nuts, gets new Mission©, and rediscovers joy With the economy sinking toward the Great...
3 Tips to Increase Facebook Engagement
Your company is one in a million, right? On Facebook, it’s actually one in 50 million. The good news is that – according to this article –...
5 Social Media Tips for Professional Services Firms
If you’re in the professional services industry, your business’ online existence is almost as important as its physical existence. Do you...
Top 5 Social Media Changes You Need to Know
One of our mottos here at IMPACT is, “You do what you do best – we’ll handle the marketing.” Beyond the day-to-day implementation of...
How the “Deadpool” Marketing Campaign Slayed the Status Quo
For the second weekend in a row, Deadpool – Marvel Comics’ cult favorite antihero – turned the box office on its ear with its self-titled...
What are Facebook Custom Audiences?
We’ve all been a victim of an irrelevant Facebook ad – but don’t be the advertiser behind one! Let’s say you’re a single female who’s...
4 Ways Businesses Can Maximize Twitter’s Expanded Character Limit
UPDATE: On The Today Show on March 18, Twitter's CEO dispelled rumors about Twitter's expanded character limit. The 140 characters are...
Three New Facebook Features: What to Look for in the New Year
Every time I update the Facebook app on my iPhone, I read the same description: “Thanks for using Facebook! To make our app better for...
What is PPC Marketing
Pay Per Click (PPC) marketing is an internet advertising model in which ads are shown on the Search Engine Results Pages (SERPs) when...
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