new facebook features
December 31, 2015

Three New Facebook Features: What to Look for in the New Year

Every time I update the Facebook app on my iPhone, I read the same description: “Thanks for using Facebook! To make our app better for you, we bring updates to the App Store regularly.” The colossal social media platform makes updates to its apps at least once a week, so it is no surprise to...
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December 14, 2015

What is PPC Marketing

Pay Per Click (PPC) marketing is an internet advertising model in which ads are shown on the Search Engine Results Pages (SERPs) when someone searches on a keyword that is related to your products or services.  You pay a fee each time one of your ads is clicked (or in some cases, shown). PPC marketing...
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November 30, 2015

Top 3 Last Minute Christmas Marketing Ideas

   “What happened to November? Was I even awake during October?” Another year has passed you by and it’s already time to start untangling those Christmas lights. But 2015 is not over yet – and neither is your chance to make the most of the holiday spirit for your business; here are 3 last minute...
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how to prevent website hacking
November 23, 2015

How to Prevent Website Hacking: 4 Steps to Success

This is the final post in a four-post series about how to prevent website hacking. “The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.” —Sun Tzu, The Art of War Your Website is Under Attack—and It’s Time to Put...
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Using Google+ to Build SEO
November 23, 2015

Top Three Tips for Using Google+ to Build SEO

Last week, Google announced changes to their social media platform, Google+. Does your business have a Google+ page? It should – even if your target market is not on Google+. Why? Google+ is, obviously, run by Google – the ruler of the internet – so, of all the social media platforms, Google+ is especially helpful...
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November 3, 2015

11 Top Google Analytics Metrics for Your Business

Now that you’ve completed your on-page SEO work, how do you know if it’s working? Now is when analytics monitoring comes into play. Measuring and analyzing the data available regarding your website helps to maximize the effectiveness of not only your SEO work but also your overall marketing efforts. Although there are many different analytics...
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snapchat for business
October 26, 2015

4 Ways to Use Snapchat for Business

Not a millennial? You’re probably wondering, “What’s Snapchat? Is it that provocative messaging app my kids were talking about a few years ago?” Not anymore! With the introduction of geofilters, My Story, live stories, and advertising opportunities, Snapchat is now a social media marketing platform to be reckoned with, and businesses should be taking advantage...
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LinkedIn connections
October 20, 2015

3 Ways to Maximize Your LinkedIn Connections

You’ve spent hours perfecting your LinkedIn profile. You’ve built a network of hundreds of LinkedIn connections over the years, and reaching that “500+ connections” mark may or may not have made you almost as proud as the birth of your firstborn son. Okay, that last one might have been a bit of an exaggeration. But...
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effects of website hacking
October 16, 2015

3 Effects of Website Hacking You Probably Haven’t Thought Of

This is the second post in a four-post series about security risks related to website hosting. If your neighbors’ houses next door and across the street got broken into within a week of each other, what would you do? Lock your deadbolts? Install a security system? Sleep with a baseball bat beside your bed? You’d...
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