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Blog
July 28, 2016

Why the Introduction of Pokémon Go Advertising Matters

Pokémon Go is sweeping the nation. Haven’t heard of it? Have you been living under a rock? Pokémon Go is a location-based augmented-reality mobile game that allows players to interact with Pokémon – or Pocket Monsters as they were originally named – in the real world. “Why does this matter to me?” you ask. Pokémon...
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importance of blogging
July 18, 2016

Blogging – Where There Are Words, There’s a Way

Have you heard? Approximately 81% of America’s online consumers trust the information they read in blogs. I just read that in a blog post, and I absolutely believe it. Come to think of it, I just reread my last sentence – and I absolutely believe that, too. See? Blogs are nothing if not trustworthy. Check...
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right-hand side ads
July 14, 2016

Still Adjusting to Google’s New Ad Layout? You’re Not Alone

It was an unassuming Friday afternoon in mid-February when Google killed its right-hand side ads. Panic, as it does, spread swiftly online. And, sure, it was a shake-up. The fourth paid ad position from the right-hand rail of the SERP was relocated to a new perch above the organic listings; right-hand side ads 5 through...
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angry birds marketing
May 18, 2016

Big screens, fast food, and some mad, mad Angry Birds marketing

The other night I came home to fast food boxes scattered across our kitchen table. Each was festooned with the image of a red, feathered face that I’d frequently seen on my iPhone and our children’s tablet. And the Xbox… And the laptop. On Television. T-shirts. I had seen it on graham crackers, for Pete’s...
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May 10, 2016

How to Successfully Launch an Email Newsletter

You’ve got mail. E-mail marketing is fairly easy, effective, and inexpensive when compared to other forms of marketing. However, there have been doubts about the value of email marketing as a result of our short attention spans and today’s fast-paced environment. So are you surprised to learn that email newsletters are trending again? We aren’t....
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May 5, 2016

Cashing In His Chips

Self-made magnate gives up accounting, goes nuts, gets new Mission©, and rediscovers joy With the economy sinking toward the Great Recession in 2008 and a baby on the way, Ted Calabrese quit his secure accounting job to start selling individually bagged nuts out of his Camry. You read that correctly. Entrepreneurs truly are prone to...
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May 4, 2016

3 Tips to Increase Facebook Engagement

Your company is one in a million, right? On Facebook, it’s actually one in 50 million. The good news is that – according to this article – those 50 million small business Facebook pages account for only half of U.S. small businesses. Therefore, by simply having a Facebook presence, your business is already ahead of...
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April 11, 2016

5 Social Media Tips for Professional Services Firms

If you’re in the professional services industry, your business’ online existence is almost as important as its physical existence. Do you find that difficult to believe? Here’s why: People want to do business with other people, not businesses. This means you have to humanize your business or brand as much as possible. Social media gives...
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March 16, 2016

Top 5 Social Media Changes You Need to Know

One of our mottos here at IMPACT is, “You do what you do best – we’ll handle the marketing.” Beyond the day-to-day implementation of marketing tactics, we make it our goal to stay on top of the latest marketing trends so that our clients don’t have to spend their precious time worrying about how this...
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February 26, 2016

How the “Deadpool” Marketing Campaign Slayed the Status Quo

For the second weekend in a row, Deadpool – Marvel Comics’ cult favorite antihero – turned the box office on its ear with its self-titled and self-aware movie adaptation. As the film enters its third weekend in theaters, the “merc with a mouth” has grossed more than $200 million domestic and has broken a slew...
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