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Avoid a Spam Filter
June 9, 2015

Email Marketing 101: 5 Ways to Avoid a Spam Filter

Nobody likes rejection. But unfortunately, your carefully crafted emails are rejected by spam filters and firewalls, sometimes without your knowledge. How can you ensure that your emails don’t “talk to the hand” and instead are greeted at your recipients’ inboxes with open arms? Here are five ways to avoid a spam filter: Use a solid subject line...
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June 11, 2014

Crappy Marketing? It Depends

Sometimes the most subtle change can have enormous marketing impact. Today’s example is one that every man has contemplated at least once. The topic, of course, is adult diapers. Admit it, at one point or another – whether on the 15th green far from the clubhouse, or mid-row in the nosebleed section at the game,...
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June 9, 2014

How to Save Readers’ Time, Part Two

Are you planning to take a road trip this summer? If so, do you look forward to making a wrong turn? How about getting lost in the middle of the Mojave? Of course not! (If you do, I wish I had 1/8 of the gall and 1/4 of the free time you have.) Going backward...
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June 4, 2014

Using LinkedIn as a Social Media Marketing Tool

Since its launch in 2003, LinkedIn has served as the go-to social network for business professionals. It provides a place for users to not only post their resumes and search for jobs, but to also discuss common business interests with others. Business owners and entrepreneurs can use LinkedIn as a form of social media marketing....
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April 14, 2014

How to Save Readers Time When Writing About Time

Among a reader’s considerations, time is tops these days. The average reader (or skimmer – let’s keep it real) has mere seconds a day to absorb hundreds of ads, articles, texts, tweets, and more. Oddly, many writers waste readers’ time when writing about time itself. Consider the following redundancies: “Each and every single week” –...
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best practices for Facebook marketing
April 4, 2014

Best Practices for Marketing on Facebook, Part Two

While part one of the Best Practices for Marketing on Facebook series outlined the best type of content to post on Facebook, this blog post delves into the best practices for businesses when marketing on Facebook. Just like with other content marketing, Facebook marketing is not about the hard sell. Considering that the language used...
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March 28, 2014

Keywords and SEO – Part 2

Now that you know what keywords are, your next question may be this: “How do I determine the keywords that will make my website appear in the Search Engine Results Pages (SERPs)?” Well, there are lots of ways to do that. First, you should start by making a list of what you would search for...
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March 24, 2014

Not Available in All Locations

Announcer: “Not available in all locations” Me (yelling at radio): “Then why the hell are you advertising it? If it’s not available anywhere, you could save some money on advertising!” It’s really shocking how often this happens, because this little gem occurs in the verbal fine print — that quick-talking disclaimer at the end of...
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March 12, 2014

The ABCs of Brevity

In keeping with my KISS theme, I’ll skip a summary of my previous post and jump right into a new concise writing tip for Twitter, Facebook, and website SEO. Take a lesson from hair stylists – and simply cut. Words, that is. Just like split-ends, some words just need to be removed to preserve the...
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March 3, 2014

What Can Facebook Do?

Facebook is one of the most recognizable social media platforms. Facebook blew up on the internet in late 2008, crushing its main competitor MySpace. Now, Facebook is considered the go-to platform for many businesses starting out on social media. But besides its famous name, what can Facebook offer your business? Let’s start by looking at...
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