by Erin Reiner | Feb 18, 2026 | Blog
Lately, we’ve been hearing from clients who received emails from salespeople claiming to be connected to Google — or at least strongly implying it. Some use subject lines like “Google Connect,” suggesting official business, or say the recipient “expressed interest”...
by Erin Reiner | Feb 18, 2026 | Blog
If you’ve been in business long enough, you’ve probably heard pitches promising: A captive audience. Category exclusivity. Your ad placed where people can’t ignore it. From gas pumps to grocery carts—gyms, movie theaters, and waiting rooms—salespeople promise the...
by Erin Reiner | Jan 15, 2026 | Blog
If you’ve been told you’re “doing Google Ads” because you’re running Local Service Ads (LSAs), we’re sorry to tell you — you’ve been misinformed. That’s a little like saying you gave Rover a full bath—when really, he just ran through the sprinkler once or...
by Erin Reiner | Dec 16, 2025 | Blog
A local service business was in the thick of a complete website overhaul. Beautiful new layout. Sleek headers. Impressive hero imagery. But no calls to action (CTAs). Somewhere along the way, the CTAs went missing—on every service page. No “Call Now,” no...
by Erin Reiner | Nov 24, 2025 | Blog, Pet Care
Artificial intelligence is changing how people search for information, and some pet parents are starting to use it to search for local services. Tools like ChatGPT, Google Gemini, and Perplexity are quickly becoming digital concierges, delivering instant answers...
