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Answering an Industry’s Call: AI Receptionists for Pet Care

Answering an Industry’s Call: AI Receptionists for Pet Care

by Erin Reiner | Oct 24, 2025 | Blog, Featured, Pet Care

CEO Garret Tadlock Discusses the Rise of FetchDesk AI TL;DR: Pet care facilities across the U.S. miss an estimated 30 million phone calls every month — and most of those are new customers who won’t call back. For dog boarding and daycare operators, a missed call...
Google is Indexing Instagram: Why That Matters and How to Make It Work for You

Google is Indexing Instagram: Why That Matters and How to Make It Work for You

by Erin Reiner | Sep 24, 2025 | Blog, Featured, News

If you’ve been thinking your Instagram posts seem more visible lately—and wondering whether that means they’re showing up in Google search—the answer on both fronts is likely: “Yes. Yes, they are.”   Earlier this summer, Google began indexing public content from...
What a Pet Care Operating System Should Actually Do: Goose CEO on the 4 Metrics That Matter

What a Pet Care Operating System Should Actually Do: Goose CEO on the 4 Metrics That Matter

by Erin Reiner | Aug 27, 2025 | Blog, Pet Care

How pet counts, pricing, labor, and customer experience actually drive growth TL:DR: Most pet care software tracks everything—but helps with very little. According to Goose CEO Drew Brinkoetter, operators should focus on four metrics that directly impact growth and...
‘Gotcha’ Marketing—How to Spot (and Avoid) Disreputable Digital Vendors

‘Gotcha’ Marketing—How to Spot (and Avoid) Disreputable Digital Vendors

by Erin Reiner | Jul 11, 2025 | Blog

Duane Carey, president of IMPACT Marketing, is fired up. After building a trusted marketing company over the course of 20 years, he’s tired of watching underhanded fly-by-night outfits hijack the websites and digital assets of hard-working small businesses who simply...
When You Need a Website That Works, Functionality Beats Frills Every Time

When You Need a Website That Works, Functionality Beats Frills Every Time

by Erin Reiner | Jun 10, 2025 | Blog

Look, we get it. We all want to use every crayon in the box. But far too often, business owners prioritize ‘brand’ over the bottom line to their detriment. How? By turning their company’s website into a personal art project. They meticulously refine and...
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