by Erin Reiner | Jun 5, 2026 | Blog, Pet Care
Clicks are coming in. Leads are coming in. On paper, things look fine. But the inquiries don’t match your services, price shoppers dominate the conversations, and some leads never respond after the first touch. The problem isn’t traffic. It’s whether the traffic is...
by Erin Reiner | Jun 5, 2026 | Blog
TL;DR Search Ads are the primary driver of booked revenue because they capture high-intent demand the moment someone is ready to act. Performance Max (PMax) supports and expands that demand across Google’s broader network. Local Service Ads generate leads but...
by Erin Reiner | Apr 21, 2026 | Blog
TL;DR Zero-click search isn’t reducing demand — it’s compressing decision-making. Customers often choose who to contact before visiting a website. But Google Ads still plays a critical role in capturing high-intent demand. Performance issues often...
by Erin Reiner | Mar 20, 2026 | Blog, Featured, News
For a former aspiring actor, Drew McManigle talks a lot about dancing. Every recollection, every anecdote is dotted with the word: dance. In Drew’s world, it’s shorthand for the negotiations and deal-making that take place between lawyers, judges, creditors,...
by Erin Reiner | Mar 19, 2026 | Blog
When Google writes your ads… things can get weird. A recent example? “We Rent Small & Large Dogs.” Take a look. Unless your business specializes in temporary canine leasing (those late fees must be really ruff, right?), that’s probably not the...
