by Erin Reiner | Jul 14, 2026 | Blog, Pet Care
by Terri Hesse TL;DR On July 1, Google Ads accounts with unselected call recording settings automatically defaulted to “Yes.” The update supports Google’s growing use of AI to evaluate phone lead quality beyond simple call duration metrics, and...
by Erin Reiner | Jun 22, 2026 | Blog, Pet Care
A motivated pet parent calls about training. The need is real. The intent is there. Then the price comes up — and the conversation changes. Financing doesn’t reduce the value of your programs. It removes the friction that’s stopping qualified clients from saying yes....
by Erin Reiner | Jun 5, 2026 | Blog
TL;DR AI tools are increasingly being used to evaluate Google Ads accounts — by agencies, by clients, and by competitors. They’re useful for scanning data quickly and surfacing patterns, but they make predictable errors: flagging intentional decisions as...
by Erin Reiner | Jun 5, 2026 | Blog, Pet Care
We field a lot of questions about Local Service Ads. Our honest answer? LSAs can have a real but limited role in a well-structured pet care strategy — but they’re a much smaller piece of the puzzle than most businesses expect. What determines whether they’re worth...
by Erin Reiner | Jun 5, 2026 | Blog, Pet Care
Performance Max campaigns can improve visibility and expand reach across Google’s full network — but they’re also one of the easiest campaign types to misconfigure or misunderstand. The campaign spends quickly. Leads may follow. But is it actually driving qualified...
