by Erin Reiner | Jun 5, 2026 | Blog
TL;DR Search Ads are the primary driver of booked revenue because they capture high-intent demand the moment someone is ready to act. Performance Max (PMax) supports and expands that demand across Google’s broader network. Local Service Ads generate leads but...
by Erin Reiner | Apr 21, 2026 | Blog
TL;DR Zero-click search isn’t reducing demand — it’s compressing decision-making. Customers often choose who to contact before visiting a website. But Google Ads still plays a critical role in capturing high-intent demand. Performance issues often...
by Erin Reiner | Mar 20, 2026 | Blog, Featured, News
For a former aspiring actor, Drew McManigle talks a lot about dancing. Every recollection, every anecdote is dotted with the word: dance. In Drew’s world, it’s shorthand for the negotiations and deal-making that take place between lawyers, judges, creditors,...
by Erin Reiner | Mar 19, 2026 | Blog
When Google writes your ads… things can get weird. A recent example? “We Rent Small & Large Dogs.” Take a look. Unless your business specializes in temporary canine leasing (those late fees must be really ruff, right?), that’s probably not the...
by Erin Reiner | Feb 18, 2026 | Blog
Lately, we’ve been hearing from clients who received emails from salespeople claiming to be connected to Google — or at least strongly implying it. Some use subject lines like “Google Connect,” suggesting official business, or say the recipient “expressed interest”...
