Why Doing Local Service Ads Is Not “Doing Google Ads”

Why Doing Local Service Ads Is Not “Doing Google Ads”

If you’ve been told you’re “doing Google Ads” because you’re running Local Service Ads (LSAs), we’re sorry to tell you — you’ve been misinformed. That’s a little like saying you gave Rover a full bath—when really, he just ran through the sprinkler once or...
Your Website’s Calls to Action Are Non‑Negotiable

Your Website’s Calls to Action Are Non‑Negotiable

A local service business was in the thick of a complete website overhaul. Beautiful new layout. Sleek headers. Impressive hero imagery.   But no calls to action (CTAs).   Somewhere along the way, the CTAs went missing—on every service page.   No “Call Now,” no...