How to Name Your Business

I considered calling this post “Most New Business Names Suck…Make Sure Yours Doesn’t,” but sometimes that much bluntness can be hard to take. But unfortunately, it’s true. Here are some tips to make your name an asset, not a liability. Make Sense Contrived names...

Marketing Writing 101: Turning Features into Benefits

Steamy weather means summer is here to stay, but those Target aisles stocked with notebooks and pencil sharpeners imply otherwise. Is it back-to-school season already? Hope not! But copywriters know it’s never too early or too late for a crash course in conveying...

Top 3 Frequently Asked Questions about Facebook

As a small business owner, you are well aware that social media – and especially Facebook – has revolutionized the business world. There are more than 40 million small businesses on Facebook, which means most people would say it’s obviously the right social media...