How to Save Readers Time When Writing About Time

Among a reader’s considerations, time is tops these days. The average reader (or skimmer – let’s keep it real) has mere seconds a day to absorb hundreds of ads, articles, texts, tweets, and more. Oddly, many writers waste readers’ time when...

Keywords and SEO – Part 2

Now that you know what keywords are, your next question may be this: “How do I determine the keywords that will make my website appear in the Search Engine Results Pages (SERPs)?” Well, there are lots of ways to do that. First, you should start by making a...

Not Available in All Locations

Announcer: “Not available in all locations” Me (yelling at radio): “Then why the hell are you advertising it? If it’s not available anywhere, you could save some money on advertising!” It’s really shocking how often this happens,...

The ABCs of Brevity

In keeping with my KISS theme, I’ll skip a summary of my previous post and jump right into a new concise writing tip for Twitter, Facebook, and website SEO. Take a lesson from hair stylists – and simply cut. Words, that is. Just like split-ends, some words...