Crappy Marketing? It Depends

Sometimes the most subtle change can have enormous marketing impact. Today’s example is one that every man has contemplated at least once. The topic, of course, is adult diapers. Admit it, at one point or another – whether on the 15th green far from the...

How to Save Readers’ Time, Part Two

Are you planning to take a road trip this summer? If so, do you look forward to making a wrong turn? How about getting lost in the middle of the Mojave? Of course not! (If you do, I wish I had 1/8 of the gall and 1/4 of the free time you have.) Going backward is not...

IMPACT Launches New Website for McHale Landscape Design

2014-06-06: Just in time for summer, IMPACT Marketing and PR unveils its new website for McHale Landscape Design, an award-winning residential landscape architecture design-build firm. Dedicated to extraordinary residential gardens, pools, outdoor living areas, and...

Using LinkedIn as a Social Media Marketing Tool

Since its launch in 2003, LinkedIn has served as the go-to social network for business professionals. It provides a place for users to not only post their resumes and search for jobs, but to also discuss common business interests with others. Business owners and...