Which Social Media Platform is Best for Your Business?

Social media can be overwhelming for many business owners. In our project manager’s last post, we got a glimpse as to why social media is such an important tool for a business. So you know your company needs to be on social media, but now what? What platforms...

The New Word of Mouth Marketing

When your friend tells you about a company they like, do you trust them? 78% of people trust peer recommendations of a company (source: Erik Qualman, “Socialnomics”). And while word of mouth has always been valued, social media pushes this type of referral...

What is SEO?

Unless you’ve been living under a rock, you know how popular abbreviations are in today’s world. The world of internet marketing is no different. There’s SEO, SEM, PPC, CTR, CPI, and many more. In my series of blog posts, I will try to de-mystify the...

The cobbler’s kids finally have shoes.

It’s true. Although we advise our clients to engage in content marketing – and most of them outsource those tasks to us – we’ve busily said “do as I say, not as I do.” We just haven’t had the time to write on our own behalf. I...

IMPACT Marketing Client Awarded for Best Website

2013-06-13: Our client, KBE Building Corporation, has won the Society for Marketing Professional Services (SMPS) Connecticut Chapter Marketing Communications Award (MCA) for Best Website. IMPACT designed and launched the website in 2012. KBE is a full-service,...