The other night I came home to fast food boxes scattered across our kitchen table. Each was festooned with the image of a red, feathered...
How to Successfully Launch an Email Newsletter
You’ve got mail. E-mail marketing is fairly easy, effective, and inexpensive when compared to other forms of marketing. However, there...
Cashing In His Chips
Self-made magnate gives up accounting, goes nuts, gets new Mission©, and rediscovers joy With the economy sinking toward the Great...
3 Tips to Increase Facebook Engagement
Your company is one in a million, right? On Facebook, it’s actually one in 50 million. The good news is that – according to this article –...
5 Social Media Tips for Professional Services Firms
If you’re in the professional services industry, your business’ online existence is almost as important as its physical existence. Do you...
Top 5 Social Media Changes You Need to Know
One of our mottos here at IMPACT is, “You do what you do best – we’ll handle the marketing.” Beyond the day-to-day implementation of...
How the “Deadpool” Marketing Campaign Slayed the Status Quo
For the second weekend in a row, Deadpool – Marvel Comics’ cult favorite antihero – turned the box office on its ear with its self-titled...
What are Facebook Custom Audiences?
We’ve all been a victim of an irrelevant Facebook ad – but don’t be the advertiser behind one! Let’s say you’re a single female who’s...
4 Ways Businesses Can Maximize Twitter’s Expanded Character Limit
UPDATE: On The Today Show on March 18, Twitter's CEO dispelled rumors about Twitter's expanded character limit. The 140 characters are...
Three New Facebook Features: What to Look for in the New Year
Every time I update the Facebook app on my iPhone, I read the same description: “Thanks for using Facebook! To make our app better for...
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