In the wake of Google's recent crackdown on fake reviews, businesses are facing a new – and somewhat promising – landscape in online...
5 Ways to Fight Fake Google Reviews
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How Many Clicks Does It Take to Convert a Prospect to a Client?
Make no mistake: understanding and optimizing a prospect’s journey through various marketing touchpoints is crucial when converting leads...
HELP! MY PHONE NUMBER IS WRONG! (Nope, It’s Just Call Tracking – All is Well)
There are a few absolutes in this world when it comes to telephones: Stevie Wonder just called to say he loves you. Tommy Tutone’s got...
How Privacy-Led Marketing Makes Noncompliance a Non-Issue
In their “Privacy-Led Marketing Handbook: The Actually Actionable Guide to Privacy Regulations for Marketers,” authors Nabeel Keblawi and...
Track Conversions Like Never Before with GA4’s Enhanced Features
The world of digital marketing is evolving rapidly, and so are the tools we use to measure our successes and challenges. Google Analytics...
How Leveraging National Days Can Attract New Leads
Every day is Digital Marketing Day around here. Still, throw a dart at the wall calendar and you’re sure to hit a holiday, celebration, or...
Direct from the Digital Summit: New AI Tools Promise Dynamic Content Creation
The future of content creation is here. Has your brand tapped into its potential? Our Director of Digital Marketing, Terri Hesse, recently...
Don’t “Set and Forget” Your Google Business Profile
Contrary to popular belief, your Google Business Profile is not a “set it and forget it” proposition. In today's ever-changing digital...
Pay Attention to Digital Verification That Actually Matters
Digital verification is a hot topic these days. Plenty of recent headlines have focused on a social media SNAFU that almost...
The House that Cossentino Built
IMPACT Marketing recently talked to longtime clients Wayne and Debi Cossentino, owners and operators of Howard County’s own Cossentino...
IMPACT Marketing & Public Relations, LLC
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