Romantics often say it’s not the destination but the journey that matters. For businesses, it’s all about location, location, location....
Boost Your Visibility and Build Customer Trust with Location Pages
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What Are Backlinks and Why Are They Critical to Your SEO?
Considered by many to be the backbone of a solid SEO strategy, backlinks can significantly enhance a site's visibility and search engine...
Demand is Down and Competition is Up: A Deep Dive into Pet Care Trends and What to Do About Them
Oh, what a roller coaster it’s been! Business was terrible during COVID, phenomenal for a while thereafter, and tightened or was mixed in...
Why Google’s Market Share Matters to Your Business — and What to Do About It
If there were ever any doubt, whatsoever — Google remains the king of Internet search. I mean, it’s not even close. Recent figures from...
Don’t Take the Bait! How to Quickly Spot Spam Emails and Protect Your Business
So many clients reach out to us, wondering what they should do about emails that appear to be scams. Our answer: “Absolutely nothing –...
5 Ways to Fight Fake Google Reviews
In the wake of Google's recent crackdown on fake reviews, businesses are facing a new – and somewhat promising – landscape in online...
How Many Clicks Does It Take to Convert a Prospect to a Client?
Make no mistake: understanding and optimizing a prospect’s journey through various marketing touchpoints is crucial when converting leads...
HELP! MY PHONE NUMBER IS WRONG! (Nope, It’s Just Call Tracking – All is Well)
There are a few absolutes in this world when it comes to telephones: Stevie Wonder just called to say he loves you. Tommy Tutone’s got...
How Privacy-Led Marketing Makes Noncompliance a Non-Issue
In their “Privacy-Led Marketing Handbook: The Actually Actionable Guide to Privacy Regulations for Marketers,” authors Nabeel Keblawi and...
Track Conversions Like Never Before with GA4’s Enhanced Features
The world of digital marketing is evolving rapidly, and so are the tools we use to measure our successes and challenges. Google Analytics...
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