fbpx

Category

Blog
March 28, 2014

Keywords and SEO – Part 2

Now that you know what keywords are, your next question may be this: “How do I determine the keywords that will make my website appear in the Search Engine Results Pages (SERPs)?” Well, there are lots of ways to do that. First, you should start by making a list of what you would search for...
Read More
March 24, 2014

Not Available in All Locations

Announcer: “Not available in all locations” Me (yelling at radio): “Then why the hell are you advertising it? If it’s not available anywhere, you could save some money on advertising!” It’s really shocking how often this happens, because this little gem occurs in the verbal fine print — that quick-talking disclaimer at the end of...
Read More
March 12, 2014

The ABCs of Brevity

In keeping with my KISS theme, I’ll skip a summary of my previous post and jump right into a new concise writing tip for Twitter, Facebook, and website SEO. Take a lesson from hair stylists – and simply cut. Words, that is. Just like split-ends, some words just need to be removed to preserve the...
Read More
March 3, 2014

What Can Facebook Do?

Facebook is one of the most recognizable social media platforms. Facebook blew up on the internet in late 2008, crushing its main competitor MySpace. Now, Facebook is considered the go-to platform for many businesses starting out on social media. But besides its famous name, what can Facebook offer your business? Let’s start by looking at...
Read More
February 24, 2014

Best Practices for Marketing on Facebook – Part One

Creating a Facebook page for your brand is crucial. Not only is a Facebook page great for SEO purposes, but also it cements a positive image of a business that is unafraid to cultivate its online presence in an increasingly digital world. However, once a Facebook page is created, many employees remain puzzled as to...
Read More
February 17, 2014

Keywords and SEO – Part 1

As I mentioned in my last post about SEO for your business , keywords drive everything in SEO. Keywords are the phrases that you use to tell the world, via the search engine, what your site is all about. Keywords give the clue as to what type of content or products are going to be...
Read More
February 4, 2014

Keep It SHORT, Stupid

In recent years, digital marketers of all physical statures have been forced to acknowledge one thing: short is in. Sadly, we’ve exhausted ourselves by counting every word and every character on every piece of digital copy we produce. Our heads are just as full of numbers as they are of words. Pop Quiz: Can you...
Read More
January 29, 2014

Which Social Media Platform is Best for Your Business?

Social media can be overwhelming for many business owners. In our project manager’s last post, we got a glimpse as to why social media is such an important tool for a business. So you know your company needs to be on social media, but now what? What platforms should you be on? Should you be...
Read More
January 24, 2014

The New Word of Mouth Marketing

When your friend tells you about a company they like, do you trust them? 78% of people trust peer recommendations of a company (source: Erik Qualman, “Socialnomics”). And while word of mouth has always been valued, social media pushes this type of referral even further because, now, people can search for others’ reviews about a...
Read More
January 13, 2014

What is SEO?

Unless you’ve been living under a rock, you know how popular abbreviations are in today’s world. The world of internet marketing is no different. There’s SEO, SEM, PPC, CTR, CPI, and many more. In my series of blog posts, I will try to de-mystify the basics of internet marketing. Let’s start with “What is SEO?”...
Read More
1 6 7 8 9