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marketing truths
August 26, 2015

5 Marketing Truths They Don’t Teach You in Business School

Every time I hear another horror story about the burden of debt that’s been placed on the shoulders of my Millennial peers as a result of their pursuit of higher education, I am struck by the deplorable disparity between the amount of money students pay to gain a degree and what they actually end up...
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August 18, 2015

Everything I Know About Business, I Learned from my Dad

Well, maybe not everything, but all of the important stuff. Dave Carey was a bit of a wild child who, as a teenager, was busted for taking the family car to the racetrack – and winning – because his parents found a large trophy tucked away in a basement hiding place. At 6-ft and 163...
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how to name your business
August 13, 2015

How to Name Your Business

I considered calling this post “Most New Business Names Suck…Make Sure Yours Doesn’t,” but sometimes that much bluntness can be hard to take. But unfortunately, it’s true. Here are some tips to make your name an asset, not a liability. Make Sense Contrived names using words you’ll never find in the dictionary are fun but best...
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conveying benefits
August 5, 2015

Marketing Writing 101: Turning Features into Benefits

Steamy weather means summer is here to stay, but those Target aisles stocked with notebooks and pencil sharpeners imply otherwise. Is it back-to-school season already? Hope not! But copywriters know it’s never too early or too late for a crash course in conveying benefits. What are Benefits? Verbs. Benefits are verbs. They allow consumers to...
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Facebook frequently asked questions
July 28, 2015

Top 3 Frequently Asked Questions about Facebook

As a small business owner, you are well aware that social media – and especially Facebook – has revolutionized the business world. There are more than 40 million small businesses on Facebook, which means most people would say it’s obviously the right social media platform for your business. But is it really? Deciding if Facebook...
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simplifying social media
July 23, 2015

5 Life Hacks for Simplifying Social Media

It’s easy to spend hours on end scrolling through your News Feed, reading lengthy statuses and “liking” photos of people you haven’t seen in years. When it comes to managing social media for your business, you can’t afford to waste time. Here’s how to reduce distractions while simplifying social media marketing efforts: Think ahead You’d...
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content marketing success
July 14, 2015

The 10-Letter Secret to Content Marketing Success

Want to know the one thing that will make all of your content marketing efforts successful? C-O-N-N-E-C-T-I-O-N Connection is the secret to content marketing success. It’s really that simple…and that difficult. Developing genuine connection in an increasingly distracted digital world is no easy task. Think of how hard it is to keep up with your...
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incognito window
June 29, 2015

Why You’re Not Really #1 in Google – Using Incognito Windows For SEO

When meeting with new clients for website or SEO work, we often surprise them when we tell them where their website is really ranking for some obvious keywords in the Search Engine Results Pages (SERPs). “Then how come when I search it on my computer, I come up #1?”  The unfortunate reality is that your...
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news release writing
June 25, 2015

3 News Release Writing Tips Ripped from the Tabloids

Writing a news release? Want people to actually read it? Take a few lessons from the tabloids with these three tips. Yes, seriously. (1) Get your readers’ attention. Proof that the President is a Robot Elvis is Alive – and Running for Governor Miniature Aliens to Attack Earth in October Tabloid headlines tell us a...
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tips to increase your twitter followers
June 16, 2015

3 Tips to Increase Your Twitter Followers

We’ve shared best practices for Facebook, but did you know over 500,000,000 tweets are sent each day? If you believe Twitter is one of the best social media platforms for your business, you’re right. Twitter has over 302,000,000 active users, and many of our clients are using it to engage with their target markets. Like...
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