Do Online Reviews Matter? In Pet Care, They’re the Tour Before the Tour
A pet parent finds your facility during a Saturday morning Google search. They have a trip coming up, a dog who has never been boarded,...
Where Do Those Blog Topics Come From?
by Julie LeGar TL;DR Choosing the right blog topics takes more than picking high-volume keywords. IMPACT weighs search demand, search...
What Is an ADA Widget — and What Does It Actually Do?
by Julie LeGar TL;DR An ADA widget is a software overlay that adds user-facing accessibility controls to a website — things like text...
How to Structure Your Multi-Location Facebook Pages for Local Trust and Bookings
Multi-location pet resort operators often end up with disconnected Facebook pages, inconsistent business information, and reviews tied to...
Don’t Wait for the Phone: How Proactive Outreach Books More Holiday Stays
The holidays are the busiest stretch of the year for dog boarding — and the least forgiving. Miss the window? There isn't another...
Negative Keywords in Google Ads — Stop Paying for Clicks That Never Convert
by Coke Carey TL;DR Every account running paid search is paying for some clicks that will never convert. Negative keywords instruct Google...
Why You? The Pet Care Differentiators That Actually Matter
Guess what. Pet parents aren't buying boarding or daycare services. They're buying the answer to one question they rarely say out loud:...
The Missing Link in Your Google Ads ROI: Call Tracking
by Coke Carey TL;DR: Google Ads is excellent at tracking online conversions — form fills, purchases, clicks. But the moment a high-value...
HELP!!! I Just Screwed Up My Website!
by Duane Carey Every once in a while, a wigged-out weekend email arrives that reminds us exactly why we do things the way we do. One...
The Google Business Profile Q&A is Gone: Here’s How to Keep That Content Working
by Brittney Kinat TL;DR In late 2025, Google removed its Q&A feature from Google Business Profiles, eliminating a tool that helped...
Owning Your Digital Real Estate: The Case for Google Ads Brand Campaigns
by Coke Carey TL;DR Google Ads brand campaigns help businesses protect high-intent branded searches, control messaging,...
SEO for Pet Resorts: How to Get Found by Pet Parents Who Are Ready to Book
Most pet resorts don't struggle because they lack quality. They struggle because pet parents never find them in the first place. When...
Quality Score Explained: Does It Matter and Why?
by Jelica Domanovic TL;DR Quality Score is Google's diagnostic measure of ad quality and relevance — and it directly influences how much...
Google Ads Call Recording Settings Have Changed — Here’s Why It Matters
by Terri Hesse TL;DR On July 1, Google Ads accounts with unselected call recording settings automatically defaulted to "Yes." The...
Why More Pet Care Businesses Are Offering Financing for Dog Training
A motivated pet parent calls about training. The need is real. The intent is there. Then the price comes up — and the conversation...
Should You Let AI Run Your Google Ads?
TL;DR AI tools are increasingly being used to evaluate Google Ads accounts — by agencies, by clients, and by competitors. They're useful...