by Erin Reiner | Mar 18, 2024 | Blog, Featured
In the wake of Google’s recent crackdown on fake reviews, businesses are facing a new – and somewhat promising – landscape in online reputation management. Introduced in 2023, Google’s algorithm detects and removes fake reviews more effectively. This update...
by Erin Reiner | Feb 12, 2024 | Blog, Featured
Make no mistake: understanding and optimizing a prospect’s journey through various marketing touchpoints is crucial when converting leads into loyal customers. All clients want leads, but not all industries are equal. Sales cycles vary and businesses must touch...
by Erin Reiner | Jan 16, 2024 | Blog, Featured
There are a few absolutes in this world when it comes to telephones: Stevie Wonder just called to say he loves you. Tommy Tutone’s got Jenny’s number. Some business owners straight up lose their $#!&% when they check their home page and see a call tracking code...
by Erin Reiner | Dec 14, 2023 | Blog, Featured
In their “Privacy-Led Marketing Handbook: The Actually Actionable Guide to Privacy Regulations for Marketers,” authors Nabeel Keblawi and Jeff Sauer urge businesses and their marketing companies to take action to avoid penalties resulting from noncompliance with...
by Erin Reiner | Oct 28, 2023 | Blog, Featured
The world of digital marketing is evolving rapidly, and so are the tools we use to measure our successes and challenges. Google Analytics 4 (GA4) most recently rose to the forefront, thanks to its advanced capabilities. One of the most notable improvements is how GA4...
