by impact2021 | Jan 2, 2018 | Blog
The time could soon come in which a publisher has no choice but to pay for its desired audience on Facebook. In late October, the Social Media giant launched a split feed experiment in six countries outside of the U.S. – Sri Lanka, Bolivia, Slovakia, Serbia,...
by impact2021 | Dec 22, 2017 | Blog
Originally posted 12/22/17, updated 5/21/18 Like an elf under the cover of night, Google recently, silently, and somewhat secretly extended the length of its SERP snippets. SEO guru Moz first noticed the spike at the end of November. Yoast has gone so far as to update...
by impact2021 | Nov 22, 2017 | Blog
Google My Business is like the Snoop Dogg (or is that Snoop Lion, or Snoopzilla?) of the Google-sphere. The online dashboard – which allows businesses and organizations to expertly manage their online presence – has changed identities so many times it’s easy to see...
by impact2021 | Aug 21, 2017 | Blog
One day in 2016, after a solid 25 years spent retooling and reinvigorating franchises for real estate corporations and tutoring pioneers, Bob Muir went back to school. Since then, the “retired” businessman has been singing the praises of Howard Community...
by impact2021 | Aug 9, 2017 | Blog
Updated Oct. 4, 2022 Your company or brand might use social media to engage with customers, gather positive reviews, enhance brand recognition, and foster word-of-mouth marketing. But is your brand properly responding to negative reviews and comments? It may be...