Understanding Google’s Expanded Text Ads Trifecta

On July 26, Google once again expanded its efforts to seamlessly unify its mobile and desktop experiences with the announcement of three new features – Expanded Text Ads (ETAs), Device Based Bid Adjustments, and Responsive Display Ads. These developments, which were...

Why the Introduction of Pokémon Go Advertising Matters

Pokémon Go is sweeping the nation. Haven’t heard of it? Have you been living under a rock? Pokémon Go is a location-based augmented-reality mobile game that allows players to interact with Pokémon – or Pocket Monsters as they were originally named – in the...

Blogging – Where There Are Words, There’s a Way

Have you heard? Approximately 81% of America’s online consumers trust the information they read in blogs. I just read that in a blog post, and I absolutely believe it. Come to think of it, I just reread my last sentence – and I absolutely believe that, too. See? Blogs...

IMPACT Carries Out Mission for Veteran-Based Nonprofit

             Columbia, MD, June 28, 2016 –IMPACT Marketing & Public Relations rallied every one of its troops to roll out a comprehensive and unprecedented campaign for Veteran Health Services, Inc., a nonprofit 501(c)(3) company that will provide mental...