Google is Indexing Instagram: Why That Matters and How to Make It Work for You
If you’ve been thinking your Instagram posts seem more visible lately—and wondering whether that means they’re showing up in Google...
Taking a Gander at Pet Care’s Digital Future
Goose CEO Discusses Metrics that Matter (and More) This Goose is silly and serious. In fact, the pet care operating system—offering...
‘Gotcha’ Marketing—How to Spot (and Avoid) Disreputable Digital Vendors
Duane Carey, president of IMPACT Marketing, is fired up. After building a trusted marketing company over the course of 20 years, he’s...
When You Need a Website That Works, Functionality Beats Frills Every Time
Look, we get it. We all want to use every crayon in the box. But far too often, business owners prioritize 'brand' over the bottom line to...
Fixing the Grooming Gap
Joe Zuccarello on Solving the Industry’s Shortage of Skilled Pet Pros There are actually three certainties in this world: death, taxes,...
CAPTCHA or Trap? How to Tell the Difference and Stay Safe
To err is human. We’ll just leave it at that, for now. Here’s what non-robots need to know: CAPTCHA scams are on the rise. (A big shout...
What Is a DUNS Number (and Do I Need One for Google Ads)?
Dun Dun DUNS!!! Credibility and trust are everything in today’s digital landscape, particularly in marketing. A DUNS number can be a...
IMPACT Joins Google’s Top 3%–A Milestone 20 Years in the Making
Little ol’ IMPACT has done it again. In 2025, our team will celebrate 20 years of phenomenal digital marketing. That’s two decades of...
Google Reviews Are Disappearing—Here’s What You Should Know
Google Business Profile reviews are vanishing. We’ve fielded calls from clients whose review counts seemed to plummet without any clear...
Is Your Marketing Company Outsourcing Your Work Overseas? (If So, Have They Told You?)
It’s 2025. Do you know who’s managing your Facebook account? Let’s conduct a quick experiment. First, go to your company’s Facebook page....
4 Tips to Nail Your Google Business Profile Video Verification
Lights… Camera… Verification! Google is once again changing how they want you to verify your business. Video is now the name of the game....
Using TikTok on Your Site? Don’t Get Caught by Troubling ‘Trap and Trace’ Scheme
Well, here’s a new one. Do you have TikTok on your site? If so, and if you’re not cautious, the clock may be tick-tocking its way to an...
How to Fight Off Armies of Spam in Google Ads
The onslaught of spam in Google Ads isn’t just an inconvenience—it’s a dirty, lowdown, no-good, direct threat to your advertising and...
What You Must Know About Changing Demand for Dog Daycare
Pardon the play on words, but it’s a dog-eat-dog world out there. Daycare facilities are facing new challenges that require attention and...
Are You a Rage Clicker?
You had an appointment to make, and the sooner the better. The online allure of “Scheduling Now” was strong. But not as strong as your...
Boost Your Visibility and Build Customer Trust with Location Pages
Romantics often say it’s not the destination but the journey that matters. For businesses, it’s all about location, location, location....
IMPACT Marketing & Public Relations, LLC
Want to chat? Please leave us your info
and we will get back to you ASAP!