What are Facebook Custom Audiences?
We’ve all been a victim of an irrelevant Facebook ad – but don’t be the advertiser behind one! Let’s say you’re a single female who’s...
4 Ways Businesses Can Maximize Twitter’s Expanded Character Limit
UPDATE: On The Today Show on March 18, Twitter's CEO dispelled rumors about Twitter's expanded character limit. The 140 characters are...
Three New Facebook Features: What to Look for in the New Year
Every time I update the Facebook app on my iPhone, I read the same description: “Thanks for using Facebook! To make our app better for...
What is PPC Marketing
Pay Per Click (PPC) marketing is an internet advertising model in which ads are shown on the Search Engine Results Pages (SERPs) when...
Top 3 Last Minute Christmas Marketing Ideas
“What happened to November? Was I even awake during October?” Another year has passed you by and it’s already time to start...
How to Prevent Website Hacking: 4 Steps to Success
This is the final post in a four-post series about how to prevent website hacking. "The general who wins the battle makes many...
Top Three Tips for Using Google+ to Build SEO
Last week, Google announced changes to their social media platform, Google+. Does your business have a Google+ page? It should – even if...
3 Questions to Help You Navigate the Website Hosting Industry
11 Top Google Analytics Metrics for Your Business
Now that you’ve completed your on-page SEO work, how do you know if it’s working? Now is when analytics monitoring comes into play....
4 Ways to Use Snapchat for Business
Not a millennial? You’re probably wondering, “What’s Snapchat? Is it that provocative messaging app my kids were talking about a few years...
3 Ways to Maximize Your LinkedIn Connections
You’ve spent hours perfecting your LinkedIn profile. You’ve built a network of hundreds of LinkedIn connections over the years, and...
3 Effects of Website Hacking You Probably Haven’t Thought Of
This is the second post in a four-post series about security risks related to website hosting. If your neighbors’ houses next door and...
Back to Basics: How to Use Hashtags on Twitter
#CatLover #BusinessMeeting #PumpkinSpiceLatte You know a hashtag when you see one. Yet almost every time I see my grandparents, they ask...
Why Your Business’s Website is 30 Seconds Away from Getting Hacked
This is the first post in a four-post series about security risks related to website hosting. Imagine owning a store where people are...
The VW Diesel Scandal: Why it Matters to Marketers
Business Owners: What’s your Unique Selling Proposition (USP)? Think before you answer. How you respond to this query will do more than...
10 Best Practices for On-Page SEO Success
In my last post , I talked about tools and techniques for generating a keyword list for your organic Search Engine Optimization (SEO)...
IMPACT Marketing & Public Relations, LLC
Want to chat? Please leave us your info
and we will get back to you ASAP!