Why You Need to Pay for Facebook Advertising in 2018
The time could soon come in which a publisher has no choice but to pay for its desired audience on Facebook. In late October, the Social...
Your Meta Descriptions Are Not Long Enough (Anymore)
Originally posted 12/22/17, updated 5/21/18 Like an elf under the cover of night, Google recently, silently, and somewhat secretly...
Getting the Hang of Google My Business
Google My Business is like the Snoop Dogg (or is that Snoop Lion, or Snoopzilla?) of the Google-sphere. The online dashboard – which...
“Retired” Marketer Shines a Light on Howard Community College’s Hidden Gem
One day in 2016, after a solid 25 years spent retooling and reinvigorating franchises for real estate corporations and tutoring...
How to Respond to Negative Reviews: Dos and Don’ts
Updated Oct. 4, 2022 Your company or brand might use social media to engage with customers, gather positive reviews, enhance brand...
With Call Tracking, There’s No Such Thing as a ‘Wrong Number’
Any idea where those calls originated? Billboards, print ads, rack cards, commercials, postcard campaigns, and Pay Per Click (PPC) ads –...
A Millennial Said “Post it on Your Wall” and I Took it Literally…
They probably should have been a little more specific. Quick. Can you name your company’s number one guiding principal? Can your...
Engage Consumers With Mobile-Friendly Writing
You are a phenomenal writer, just ask your mother. But are you a mobile-friendly writer? Mobile usage has long surpassed desktop, and...
Make My Logo BIGGER!!
We had to laugh at ourselves a bit with this one…. As every branding consultant and graphic designer knows, it’s a rare client who doesn’t...
Understanding Google’s Expanded Text Ads Trifecta
On July 26, Google once again expanded its efforts to seamlessly unify its mobile and desktop experiences with the announcement of three...
Why the Introduction of Pokémon Go Advertising Matters
Pokémon Go is sweeping the nation. Haven’t heard of it? Have you been living under a rock? Pokémon Go is a location-based...
Blogging – Where There Are Words, There’s a Way
Have you heard? Approximately 81% of America’s online consumers trust the information they read in blogs. I just read that in a blog post,...
Still Adjusting to Google’s New Ad Layout? You’re Not Alone
It was an unassuming Friday afternoon in mid-February when Google killed its right-hand side ads. Panic, as it does, spread swiftly...
Big screens, fast food, and some mad, mad Angry Birds marketing
The other night I came home to fast food boxes scattered across our kitchen table. Each was festooned with the image of a red, feathered...
How to Successfully Launch an Email Newsletter
You’ve got mail. E-mail marketing is fairly easy, effective, and inexpensive when compared to other forms of marketing. However, there...
Cashing In His Chips
Self-made magnate gives up accounting, goes nuts, gets new Mission©, and rediscovers joy With the economy sinking toward the Great...