Why You Need to Pay for Facebook Advertising in 2018

The time could soon come in which a publisher has no choice but to pay for its desired audience on Facebook. In late October, the Social Media giant launched a split feed experiment in six countries outside of the U.S. – Sri Lanka, Bolivia, Slovakia, Serbia,...

How to Respond to Negative Reviews: Dos and Don’ts

Your company or brand might use social media to engage with customers, gather positive reviews, enhance brand recognition, and foster word-of-mouth marketing. But is your brand properly responding to negative reviews and comments? It may be difficult to take negative...

3 Tips to Increase Facebook Engagement

Your company is one in a million, right? On Facebook, it’s actually one in 50 million. The good news is that – according to this article – those 50 million small business Facebook pages account for only half of U.S. small businesses. Therefore, by simply having a...

5 Social Media Tips for Professional Services Firms

If you’re in the professional services industry, your business’ online existence is almost as important as its physical existence. Do you find that difficult to believe? Here’s why: People want to do business with other people, not businesses. This means you have to...

Top 5 Social Media Changes You Need to Know

One of our mottos here at IMPACT is, “You do what you do best – we’ll handle the marketing.” Beyond the day-to-day implementation of marketing tactics, we make it our goal to stay on top of the latest marketing trends so that our clients don’t have to spend their...