Social Media
February 24, 2014

Best Practices for Marketing on Facebook – Part One

Creating a Facebook page for your brand is crucial. Not only is a Facebook page great for SEO purposes, but also it cements a positive image of a business that is unafraid to cultivate its online presence in an increasingly digital world. However, once a Facebook page is created, many employees remain puzzled as to...
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January 29, 2014

Which Social Media Platform is Best for Your Business?

Social media can be overwhelming for many business owners. In our project manager’s last post, we got a glimpse as to why social media is such an important tool for a business. So you know your company needs to be on social media, but now what? What platforms should you be on? Should you be...
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January 24, 2014

The New Word of Mouth Marketing

When your friend tells you about a company they like, do you trust them? 78% of people trust peer recommendations of a company (source: Erik Qualman, “Socialnomics”). And while word of mouth has always been valued, social media pushes this type of referral even further because, now, people can search for others’ reviews about a...
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