by impact2021 | Jul 28, 2016 | Blog
Pokémon Go is sweeping the nation. Haven’t heard of it? Have you been living under a rock? Pokémon Go is a location-based augmented-reality mobile game that allows players to interact with Pokémon – or Pocket Monsters as they were originally named – in the...
by impact2021 | Jul 14, 2016 | Blog
It was an unassuming Friday afternoon in mid-February when Google killed its right-hand side ads. Panic, as it does, spread swiftly online. And, sure, it was a shake-up. The fourth paid ad position from the right-hand rail of the SERP was relocated to a new perch...
by impact2021 | Dec 14, 2015 | Blog
Pay Per Click (PPC) marketing is an internet advertising model in which ads are shown on the Search Engine Results Pages (SERPs) when someone searches on a keyword that is related to your products or services. You pay a fee each time one of your ads is clicked (or in...
by impact2021 | Nov 3, 2015 | Blog
Now that you’ve completed your on-page SEO work, how do you know if it’s working? Now is when analytics monitoring comes into play. Measuring and analyzing the data available regarding your website helps to maximize the effectiveness of not only your SEO work but also...
